How Do Submit Buttons Affect Conversions?

[StackThatMoney]

Cool simple case study on submit buttons, the word "submit" and the effects they have on conversions.

Don't "Submit" To Landing Page Button Text

It's some pretty cool stuff, and can really make the difference between a profitable and non profitable campaign.

 

[JoseArmando]

Interesting... but here's my thoughts.

The dude gave no context to this data.

Sometimes you SUBMIT your data and sometimes you DOWNLOAD the file... and sometimes you REGISTER on a website. So I don't know how this dude did the split test because lol it's obvious if you have a download and you write "Register" on the button it won't convert nearly as well as Click here or Download (and I'd guess Download would work better in this case because the person is wondering where to download the thing).

And on the other side, if you have a registration page and write "Download" on the button lol you can imagine the conversion rates.

Now of course in certain contexts certain wordings work better. And ON AVERAGE if you'd mix all these forms the "Click Here" will perform best since it's most universal, but I'd argue that in specific situations the custom wording would probably work better than "click here".

Personally I never use default Submit but change it to "Click here to submit" or something like that.

So that's that.

 

[Flash4Ever]

Sometimes something before or after the button can make the difference.

http://www.abtests.com/test/181001/landing-for-soocial

 

[miketpowell]

So I don't know how this dude did the split test because lol

I do - he opened up PS and made some graphs with data he pulled out of his ass.

 

[megatabbers]

Interesting... but here's my thoughts.

The dude gave no context to this data.

Sometimes you SUBMIT your data and sometimes you DOWNLOAD the file... and sometimes you REGISTER on a website. So I don't know how this dude did the split test because lol it's obvious if you have a download and you write "Register" on the button it won't convert nearly as well as Click here or Download (and I'd guess Download would work better in this case because the person is wondering where to download the thing).

And on the other side, if you have a registration page and write "Download" on the button lol you can imagine the conversion rates.

Now of course in certain contexts certain wordings work better. And ON AVERAGE if you'd mix all these forms the "Click Here" will perform best since it's most universal, but I'd argue that in specific situations the custom wording would probably work better than "click here".

Personally I never use default Submit but change it to "Click here to submit" or something like that.

So that's that.

Well said. The takeaway is this: CTA text can have a dramatic impact on conversions/actions and should be tested extensively (much like headlines).

In fact, Marketing Sherpa's Landing Page Handbook notes that it's the second factor (after the headline) to have the most impact. Personally, I haven't seen this to be the case, but it is important nonetheless.

 

[pfgannon]

Well said. The takeaway is this: CTA text can have a dramatic impact on conversions/actions and should be tested extensively (much like headlines).

In fact, Marketing Sherpa's Landing Page Handbook notes that it's the second factor (after the headline) to have the most impact. Personally, I haven't seen this to be the case, but it is important nonetheless.

I too focus on CTAs immediately following the headlines. It often has a large impact, but it's also super fuckin' easy to test too.

Is the Marketing Sherpa's Landing Page Handbook worth the time, or is it pretty basic?

 

[megatabbers]

Is the Marketing Sherpa's Landing Page Handbook worth the time, or is it pretty basic?

I read it when I was starting out so it was a huge eye opener. It has a lot of case studies so I'm sure you'll pull a few nuggets out of it for future testing - even if you know what you're doing.