When running ads on Google or Yahoo we all thow that CTR can make or break a campaign. Low CTR can equal low quality score and higher priced clicks. High CTR can equal better QS and lower priced clicks. What if however, the text ad converting at the highest rate is NOT the text ad with the highest CTR? In fact what do you do if that text ad has a CTR of 1/2 what some of the better CTR ads have but converts double as well.
Its a quandary Ive been dealing with. Any suggestions? Anyone else have a lower CTR ad thats converting at a higher rate then your other ads with a higher CTR? What do you do?
Its a quandary Ive been dealing with. Any suggestions? Anyone else have a lower CTR ad thats converting at a higher rate then your other ads with a higher CTR? What do you do?