How do you know when your data is significant?

[cheezile]

I've been trying out facebook ads and I'm not sure when I should cut out my bad ads. How do you decide how many impressions an ad should receive before stopping it? For example right now my demographic has ~30000 with 30 ads. I've heard to usually do a few thousand impressions. But I'm worried that at this point my ads will start getting banner blindness, and I will have to redo all my ads.

Do you guys usually give an ad a certain percentage of impressions compared to the demographic size? Or is there something else I should be doing?

 

[*niko*]

A lot of people go with money spent others with time.

I am like you I like percentages better but sometimes that is not optimal. Google makes life a bit easier but FB is a bit tricky.

I employ kind of like a contest between my ad copies so I have at least 5 to do that. After a week I drop the lowest performing one and check out my best performing one and I try to improve it somehow.

Its kind of hit of miss, I have had good converting ad copies get "improved" only to do worse than the original one but as time is passing I am getting better and better at it.

Since you have 30, I would drop your lowest 5-10 and make some new ones.

Keep in mind I am no mega super affiliate of doom, so my advice might totally be dumb.