How do you track the effectiveness of mailing campaign?

[masterm1nd]

Hello there, I am new here.

I am having troubles tracking improvements in my email marketing campaign.

Is there a reasonable way to track changes in effectiveness, because I find it hard using Aweber, even though they have an extensive tracking system.

For each autoresponder email they provide statistics



The problem I have, there is no week by week comparison of email effectiveness.

For example if I change one of the emails, there is no way to see the improvements or decline of the effectiveness, it will just change the stats, but there is no way to track what those stats were 2 weeks before...

Is there a way to compare to previous week with different email but in the same sequence or anything like that?

Currently this is very vague in my mind, so that stops me from really modifying the emails and trying to improve on them.

This is not a specific question about Aweber but more like, is there really a better system to analyze this or track it, maybe even some other software other than Aweber should be used?

Also if you look at the stats, you find the max % of opens for non-first email to be 17% is it reasonable or too low ? What percent of open do you guys get?

 

[masterm1nd]

As I see nobody really knows...

 

[eStomes]

You got it.. Nobody really knows.

Create a custom mailing system that is geotargeted by location and automatically integrated with your T202 stats. Track IPs, regions, browsers, emails, time, etc. Match everything up. Do some statistics, geo-targed future offers to the regions based upon your findings.

Read up on statistics, or better yet, take a full course on it. When it all comes down to it, IMO, CPA is just 95% statistics and 5% smarts

 

[pmcheck]

What percent of open do you guys get?

I get around (depends) from 50% to 75% open rate. And the CTR is always above 50%

Also i should not my list is very targeted so such numbers are expected from my list.

 

[masterm1nd]

Thanks for reply eStomes.

I was thinking of making a script that logs the table on the picture above periodically. This way there is a way to track percentages accurately, because once I do a change to one email the whole tracking is screwed for this email, because it will just continue adding up statistics, but if I take a log of what it was before the change and what it is after the change I can get the accurate numbers.

The problem is I have to make it all manually, I thought they were smart enough to implement this before hand.

I am very new to email marketing but I would guess this would be the first thing to track. Or am I just missing something?

Maybe there is really a simpler way to analyze this data, and maybe I am just trying to overtrack everything, but I do not think so.

I called Aweber and they confirmed that they did not implement anything of the kind that I am talking about but they will pass this on to the development team.

Also I got an email from Shawn Casey mailing list andhe is using iContact maybe it has a better tracking system.

Do you know anything about iContact?

 

[pmcheck]

You can never overtrack its good that you are tracking since thats where most beginners fail, they don't track anything and wonder whats wrong.

As for iContact iv never worked with them but before you fork money on another auto responder, talk to support and ask them for a demo account and see for your self what it has to offer.