How Important Is EPC To You?

[Affiliace.com]

When you are assessing network campaigns, do you pay attention to the EPC (Earnings Per Click) metric and use it to measure the performance of an offer?

If so, how much importance do you place on a campaigns EPC?

 

[neonlights]

None really. Too much of a vested interest for the networks really.

 

[kingrage]

EPC posted by the network? Nah

EPC on my own stats?

..Is this question even serious?

 

[hannahmcintyre]

On mine, it's the most important factor to consider. When it comes to looking at network earnings, you never know if they've got one affiliate pushing 0.75 per click doing 1000 leads and everyone else doing 500 leads at 0.25. So, I don't really pay attention.

 

[SuperDave2U]

That number can never be trusted.

The traffic coming through the network may or may not be targeted, and that alone is enough to throw off your numbers.

 

[mberman84]

On mine, it's the most important factor to consider. When it comes to looking at network earnings, you never know if they've got one affiliate pushing 0.75 per click doing 1000 leads and everyone else doing 500 leads at 0.25. So, I don't really pay attention.

yep, no real reason to pay attention because the different types of traffic are too varied in cost...screws up the numbers unless you plan on promoting the campaign all across the board.