how many keywords do you use?

[Icecube]

the only campaign I'm currently running has 3000-4000 keywords in yahoo but I really doubt that more than 80-100 got impressions

how many keywords do you usually use per campaign? ( I understand it's a strange question )

yahoo limits to 1000 the number of keywords per ad group and makes it a pita to upload a really huge keyword list: if you had 20000 keywords it would probably take you several hours to create adgroups..

 

[machinecontrol]

Use AdWords editor to create your Yahoo campaigns, export, and convert the campaign. That way you never have to suffer through Yahoo's bulk upload format.

 

[Loonm]

2000? i use 50-100,
i feel pwned.

 

[interwebmarketr]

In AdWords I use anywhere from 500-2000. This is on the content network, though.

 

[tob]

i use 17

 

[winrowc]

I use about 20. But I get most of my traffic, not from search engines. Id say about 30% of my traffic (about 450 impressions a day) comes from one stupid little dave matthews picture that i put up by accident. Aparently no one knows what the hell dave matthews looks like... Anyways I only use about 20 but the niche is rather specific, so those are twenty good keywords, anything else would be pointless.

 

[NoelKuhl]

4000 on a single campaign sounds like hell to manage and sort out. I have heard of people doing that for starting campaigns though. I just can't imagine doing it myself.

 

[SniperRyan]

A campaign I just set up has 800 primary keywords, and over 40,000 state-variants. I did it because none of my competitors are doing it.

Another campaign I run has only 20 or so keywords and has huge ROI. I have an advantage there because the site I run is unlike all the others.

It all just depends on the market and your tactics.

 

[beejeebers]

Usually your best campaigns will have the fewest keywords. You do need to test in large groups, but once you find the good stuff, there's very few really rock solid ones left usually...

 

[shishasem]

When I worked for a PPC agency it was pretty common to run PPC campaigns with 250,000 to 500,000 keywords. This is mostly for the travel sector and just templated nonsense. Of course whether you can manage that properly esp when you're got another 10-20 client's accounts to manage then it's anyone's guess... glad I'm out of that particular game.