How many landing pages do you start out w/ for testing? 2 or 5 or what?

[mr doodles70]

If you're first testing a campaign, about how many landing pages do you start out with and rotate? Just wondering if it is better to start out with two, pick the best performing, then add a completely different one in w/ the winner. Or, is it better to start out with like 5 and rotate them all. It seems like it would cost more to test 5 starting out...you'd have to pay for more clicks...and you'd have to pay for more landing pages or make more.

Also, if you want to see how the offer works with direct linking, do you just through in the direct link into the rotation as well?

Does the same logic apply to ads? Better to start out with 3 ads or 10?

 

[TheMoMan]

I'm totally new at PPC but... Wouldn't you want to use only one page and use some form of multivariate testing on it? So try several different graphics, different headlines (colors/sizes), different sub-headings (colors/sizes), images placed left/right etc.,

Trying to generate manually so many pages would be a nightmare but multi-variate testing would be able to handle multiple variables easily.

 

[mattfca]

I use >9000 different LP's

 

[Skeletor]

Wouldn't you want to use only one page and use some form of multivariate testing on it?

I think it all depends on your budget. I have heard go with 2 competely different landing pages, a flog, and a review and then from there pick the winning one and then go into the micro changing pictures, colors, etc.

 

[Jokestar]

Skeletor's advice is spot on. Test broad variance first (flog, news site, review site, etc), then go into multivariate for the winner.