How much are attorney leads worth?

BlokBlok

BlokBlok

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Sep 17, 2010
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Hi guys, I have attorney leads I want to sell, how much are they worth? I assume depending on the lead type (auto accident, fall at work, ect) and location this can vary, but I am trying to get a ball park figure to work with.

Thanks in advance
 


I think I found the answer myself, on offer vault they are going for about $16.
 
BlokBlok said:
Hi guys, I have attorney leads I want to sell, how much are they worth? I assume depending on the lead type (auto accident, fall at work, ect) and location this can vary, but I am trying to get a ball park figure to work with.

Thanks in advance
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Depending on amount of leads and demographics you could probably sell them directly to lawyers for $50 or more.

Find your lawyer demographic, contact a few with say 10 free leads to test and if they like the results then $50 a piece.
 
sumohax0r said:
Depending on amount of leads and demographics you could probably sell them directly to lawyers for $50 or more.

Find your lawyer demographic, contact a few with say 10 free leads to test and if they like the results then $50 a piece.
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That was my thought exactly, just looking for a good starting point for an asking price, thanks for that.
 
Depends on a lot of factors, the more data you are collecting from the signups, the more attorneys are willing to pay (just having email + first name doesn't do much in the law field). Whether they are state-specific, how consistent the # of leads you can deliver is are often important to most attorneys. How much an attorney can charge a potential client (a stroke victim who took a bad diet drug is worth more than a city speeding ticket) is the main predictor of value, but if you are trying to go direct to individual attorneys you will see greatly varying values, most attorneys have a hard time assigning what the value of these leads are until you educate them. PM me your details, and I can try to point you in the right direction for your particular leads.
 
We've actually spent a lot of time on our legal leadgen offer (GetADivorceToday.com) and it's not as simple as you may think to sell them to attorneys. By law, attorneys are NOT ALLOWED to pay a non-barred individual for a lead. They are allowed to negotiate a referral fee with an attorney (mostly a retainer), but its very unlikely that they will actually pay for the leads. Most of the time, the leads go unsold.

As I said, we just created the offer GetADivorceToday.com and it's doing really well in CA with social traffic. If anyone is interested in running it, I can set you up as long as you have some references.

Legal leadgen is a very hard space to get into. Not just saying that so it doesn't get saturated, but there there are a ton of red flags when it comes to the legalities behind it. Be VERY careful.

Also, the "TOTAL" legal leadgen offers on Offervault only pay when there is a rare occurrence that they have an attorney available in their specific area. Very hard to convert I'd imagine.
 
In UK you need to be registered with Department Of Justice for claims management if you're soliciting leads for lawyers. There's a whole load of compliance involved, and lawyers also have problem because they can be held responsible by their professional body for the behaviour of those referring to them.

I'd imagine there's a similar compliance mess in the US. Definitely get legal advice - even if you're selling legal leads to an aff network. There have been cases in the UK where people have been sending traffic to a broker, but still been stung.
 
amateursurgeon said:
In UK you need to be registered with Department Of Justice for claims management if you're soliciting leads for lawyers. There's a whole load of compliance involved, and lawyers also have problem because they can be held responsible by their professional body for the behaviour of those referring to them.

I'd imagine there's a similar compliance mess in the US. Definitely get legal advice - even if you're selling legal leads to an aff network. There have been cases in the UK where people have been sending traffic to a broker, but still been stung.
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The compliance is definitely the same in the US. I talked to a lawyer who has worked directly with the affiliate offers out there right now (total divorce, bankruptcy, etc) and he told me that they were having legal issues as well and would stop using them.
 
It depends on the type of attorney.
For avandia lawsuit deals, you'll get $175/lead (Neverblue).

Check findmyleads.com (seems very low) for some exact numbers.
 
If you have REAL, Live Attorney leads in areas such as malpractice, industrial liability, personal injury, even dope cases etc. they can be worth a fortune, mate. All depends on quality, and how much info you are able to collect, whether you've pre-verified them, checked phone numbers, etc.

Like others have said though, there's a legal issue with selling these kinds of leads- best way is to develop a personal relationship with a few guys locally who have the vision to keep the relationship sub-rosa, and pay accordingly.

I have a couple of pals that recruit, and they are handed shoe boxes stuffed with cash at regular intervals from their customers, but it's all done under the table ;)
 
$16 for a legal lead is Shite. If you go direct you can probably get $25-$50 (depending on legal niche) and sell it 3-4 times (so you make $100-$200 per lead).

The main problem with legal lead gen is (as mentioned above) the legal issues involved. You can't technically get a legal lead and randomly match them to lawyers, you have to let the user choose the lawyers in some way b/c lawyers can't pay for someone's info.
 
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