How much do TV networks get for online shows?
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I suspect they are losing money at this point.... don't really know. My partners wife works for the Martin Advertising Agency and they are (if I understand right) having issues still serving up traditional advertising on-line.
The reason is that in real life each time a commercial is shown the voices and people in commercials get paid.... sort of like use putting up a CPM banner.
Whoever programs the tracking technology that gets adopted by the industry is probably going to be rich.
The reason is that in real life each time a commercial is shown the voices and people in commercials get paid.... sort of like use putting up a CPM banner.
Whoever programs the tracking technology that gets adopted by the industry is probably going to be rich.
Your best bet would be to research the Writers strike a little bit, I'm sure the average info is featured in some of those articles.
I agree with stmadeveloper - I don't think they're making much at all. I'd imagine its tacked on to existing advertising agreements as a perk or test bed.
I agree with stmadeveloper - I don't think they're making much at all. I'd imagine its tacked on to existing advertising agreements as a perk or test bed.
i read that the writers don't get any kickbacks from the online shows, which is just one of the reasons they are striking. i used to watch the office on nbc but they have removed all of the eps 
They make bank. There are already big players tracking video Ads and plenty of startups in on the action too.
Some types of Ads, brand or product awareness, are simpler to track ( they tend to be how many eyeballs saw the ad and effectiveness tracked via polling or overall sales impact ), the other is action based ads, which is what most of us are doing ( PPC ), where you know immediately how effective your Ad is because someone clicked.
The awareness Ads simply need eyeballs and tend to be an impression based cost basis. Usually a high one for TV shows since they pretty much know the demographic you can target based on the content of the show.
Some types of Ads, brand or product awareness, are simpler to track ( they tend to be how many eyeballs saw the ad and effectiveness tracked via polling or overall sales impact ), the other is action based ads, which is what most of us are doing ( PPC ), where you know immediately how effective your Ad is because someone clicked.
The awareness Ads simply need eyeballs and tend to be an impression based cost basis. Usually a high one for TV shows since they pretty much know the demographic you can target based on the content of the show.
Right, we all agree that regular TV ads make bank, but what about these online ones? Online replays, for instance. If you think "they make bank" - could you back that up with something somewhere?
I'm curious, and I'll believe you if you can show something that demonstrates proof. But from what I've come to understand, the major networks are having a very hard time finding the appropriate revenue model for these shows.
Price Survey: What Do Web-Video Ads Cost? : Case Studies : Web Video Report
Not an authority site by any stretch... but.. well, there you go. For sure, the bigger networks NBC/ABC/CBS will charge similar premiums to their offline TV counterparts, given the cost is based on views not some flat-rate.
Also, try emailing YouTube on the rates for placing ads in their premium content partners video, pretty high.
Not an authority site by any stretch... but.. well, there you go. For sure, the bigger networks NBC/ABC/CBS will charge similar premiums to their offline TV counterparts, given the cost is based on views not some flat-rate.
Also, try emailing YouTube on the rates for placing ads in their premium content partners video, pretty high.
Not sure what networks make on the 30 second ads, but the main reason why they release old episodes is for exposure. They want to target new audience members online so they will follow the new episodes on the regular time slots on television.
Here is a link for the recent announcement SouthPark was releasing old episodes.
Tech Digest: MTV to put every South Park episode online for free
Here is a link for the recent announcement SouthPark was releasing old episodes.
Tech Digest: MTV to put every South Park episode online for free
releasing old eps worked for me, thats how i started watching the shows i do now is from not being able to sleep at night and i go online and look for new shows to watch, plus it's nice when they have a full season online and you can watch it all at once. there is really no need for me to even own a tv at this point except to play xbox 
releasing old eps worked for me, thats how i started watching the shows i do now is from not being able to sleep at night and i go online and look for new shows to watch, plus it's nice when they have a full season online and you can watch it all at once. there is really no need for me to even own a tv at this point except to play xbox
yea i've watched the entire season of journeyman and chuck within a few days. I haven't got anything done this week >.<
Back when we didn't have cable or satellite for a year, I would download whole seasons of shows and my wife and I would turn into real couch potatoes sometimes when we really got into the shows. We'd sit down at night and watch 4-6 episodes of something, easy. No commercials... yummy.
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