How much do you charge for Affiliate Marketing Management/Setup?

[avatar33]

Hey guys,

so I have a few clients that I've been helping in terms of online marketing (mainly SEO/SMM/UX) but I've never had any experience with setting up & managing an Affiliate Program from scratch for a client.

I have this client that sells a product that mommy bloggers seem to be loving. I told them that their product would be ideal for affiliate marketing. All these mom bloggers would gladly promote their products for them if they could get commissions for their referrals (I mean, the product is so great that some of these moms are already doing it for free!)... their next question to me was: sure it sounds great, but how do we get started? That's when I said I'd have to research the market and get back to them later. (politically-correct answer for: I have no fucking clue how to get started lol)

How should I charge for this? Monthly fee or per sale? What software to use? (Their product costs $30-$70 and is shipped within 3 days anywhere in the US/Canada. They use a custom-developed website and shopping cart)

 

[Kaedus]

If you think this can blow up then I would try and get a % of the action.

You can use any of a number of affiliate tracking, such as HasOffers, HitPath, Cake, etc.

If you want, you can run with a network, but if you are going to be recruiting the mommy bloggers yourself then that is probably not necessary.

 

[BigWill]

Always take a % or a flat fee per sale

 

[affKC]

I would charge a % of the comms you collectively earn to set up and manage the affiliate program

 

[yoyomango]

I run one of these in the male enhancement niche. Cut is a base fee+ % of revenue/commisions. The base covers your cost of promoting the program or at least some of it and the percentage of rev makes sure you get rewarded for your efforts in getting growth. These things have a tendency to snowball so lock this in at the beginning and make sure you get a contract.

Feel free to PM if you want