How much to pay for click

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wtf are you talking about?? for starters maybe mention a platform you are using... AdWords? Facebook? POF?

But the right bid is the one that will yield profits. That is only you can know. If you know your conversion rate, then calculate from that what your profit margin is and then figure out how much you can pay per click MAX to break even and optimize from there.
 
adwords, and basically just wanted to know if google had a tool that could measure this thats all. I guess I could do the math myself but wanted something automated.
 
There is no "right amount". You can find estimated average CPC cost by using the Keyword Suggestion Tool.
 
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