How to charge - Running someone elses campaign

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lalaha

lalaha

Lobster Fisherman
May 20, 2008
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New Zealand!
I've been asked a few times to take the reigns of companies online advertising campaigns. Whether its based on selling the companies products, or just simply create an online campaign for branding purposes.

How do you guys set your prices for scenarios like these?

Sure you could just do the old, get commission for every sale.

But since these are decent sized companies surely you would be crazy not to have some other fees then just based on commission

Any ideas?
 


Hm. Sorry, but I have to reply like this then...

How the fuck do you claim you work with decent sized companies? Do those companies consist of 3 people? Is that what you call decent?

Or maybe you think that real companies sell ebooks like clickbank, giving you 75% commissions?

If you actually talk to an actual decent company, they will give you no more than 10%, and that is after you show actual results.

Apparently, you are talking to idiots, scamming them from their "online promotion budget". Keep on doing it, no problem. Ask them for a standard "Online campaign monitoring fee", paid monthly.
 
glowleaf said:
Hm. Sorry, but I have to reply like this then...

How the fuck do you claim you work with decent sized companies? Do those companies consist of 3 people? Is that what you call decent?

Or maybe you think that real companies sell ebooks like clickbank, giving you 75% commissions?

If you actually talk to an actual decent company, they will give you no more than 10%, and that is after you show actual results.

Apparently, you are talking to idiots, scamming them from their "online promotion budget". Keep on doing it, no problem. Ask them for a standard "Online campaign monitoring fee", paid monthly.
Click to expand...


10% is awfully steep for any company regardless if you're simply a vendor/3rd party contractor managing a campaign. But, your point is spot on and I don't think the OP has a fucking clue what he's doing.

Not that I would know how to handle a Johnson and Johnson, or even a small town jewelry store, but it's not that hard to map out your revenue needs/profit expectations and architect a deal based on those numbers.
 
You can charge a fixed monthly fee which is based on their budget. The higher their budget is the more work you'll probably have to do, there will probably be more keywords to manage and optimize. More adgroups, more split-testing, etc...
 
glowleaf said:
Hm. Sorry, but I have to reply like this then...

How the fuck do you claim you work with decent sized companies? Do those companies consist of 3 people? Is that what you call decent?

Or maybe you think that real companies sell ebooks like clickbank, giving you 75% commissions?

If you actually talk to an actual decent company, they will give you no more than 10%, and that is after you show actual results.

Apparently, you are talking to idiots, scamming them from their "online promotion budget". Keep on doing it, no problem. Ask them for a standard "Online campaign monitoring fee", paid monthly.
Click to expand...

Ohh the super affiliate comes out of his office to talk. Seems like twats like you can't read shit.

"I've been asked a few times to take the reigns of companies online advertising campaigns."

Means: I've been approached, doesn't mean I work with these companies you midget slut.

These companies have mid $xxx,xxx advertising budgets (decent for me). I don't know how much your midget farm companies put away for their budgets. You are still gay no matter.

Please go back to your midget farm your input will be better off there.
 
lalaha said:
I've been asked a few times to take the reigns of companies online advertising campaigns. Whether its based on selling the companies products, or just simply create an online campaign for branding purposes.

How do you guys set your prices for scenarios like these?

Sure you could just do the old, get commission for every sale.

But since these are decent sized companies surely you would be crazy not to have some other fees then just based on commission

Any ideas?
Click to expand...

Maybe combine commisions with a "salary" or "freelancer fee".
Have them pay you, even without commission, get a bonus for sales.

::emp::
 
10% of gross spend is a standard rate - don't be afraid to throw in a bonus structure based on level of success either (execute X% ctr or X$ avrg cpm on branding campaigns; or X$ CPA on performance campaigns)
 
This is usually done on a tiered system based on monthly spend. For example:

Less than $5000 spend = $500 / month fee
$5001 - $10,000 spend = $750 / month fee

You can add a one time set-up fee too.
 
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