How to get ~10% of your leads back

[majorbta]

I debated about posting this, but since I posted this on the P202 feedback I figured I would post here.

DirectTrack, which most networks use is cookie based and your leads are counted only if the user has cookies enabled.

There are tracking platforms, such as Hitpatch, which Eads uses, maybe others I'm not sure.

I have to give at least half the credit to Shady, as he helped me come up with this.

In your redirect to the offer, cookie check the user, send cookie enabled people to the DT network that you might normally run with (A4d, hydra, copeac, etc...) and then send the non cookie people to Eads or another non cookie based network.

Currently, P202 redirects do a cookie check, so it is pretty easy to edit to do this.

During testing last month, mostly for acai, I saw about a 10-13% lift in leads by doing this.

For me, eads was never able to beat out A4D or copeac when given all my traffic, and vice versa, but when the traffic was split, it did much better. Weird I know.

 

[andyt]

Do you mind telling us which file P202 does the redirect that you had to modify? This is a GREAT post. Thanks!

 

[majorbta]

I am talking about modifying the php redirect script prosper gives you to paste into a file

 

[xmcp123]

  if (isset($_COOKIE['tracking202outbound'])) {
    $tracking202outbound = $_COOKIE['tracking202outbound'];     
  } else {
    $tracking202outbound = 'http://www.yourtrackingdomain.com/tracking202/redirect/lp.php?lpip=###';   //wherever your cookieless traffic should go
  }
  
  header('location: '.$tracking202outbound);

 

[LotsOfZeros]

Thanks Shady. Do you know which file in P202 this should be changed?

 

[ricdes]

I'd say in your redirect php? At least it looks like that. But which other major networks are not DT based? Azoogle, Advaliant and what else?

 

[Sohan]

The file you send them to on your LP. Ie, when it gives you a code to put on a page.

 

[Caspah]

I am talking about modifying the php redirect script prosper gives you to paste into a file

Didn't he just answer that?

 

[kimboslice]

thanks

 

[andyt]

Does anyone know of other non-cookie based tracking networks like eAdvertising?

 

[timelf123]

Thanks! ExpressRevenue, Vintacore etc aren't DT based

 

[volknet]

+Rep.

Smart thinking!

 

[uguxseo]

I'd say in your redirect php? At least it looks like that. But which other major networks are not DT based? Azoogle, Advaliant and what else?

Ad*Valiant is cookie-based.

 

[andyt]

1) the code shady posted is for a simple landing page, so if you're using an advanced page the code will be slightly different.

2) anyone have any ideas how to pass along the subid in cases where cookies are disabled? I could do it in the query string to the landingpage.com/product-link.php?sub=12345 but that seems like kind of a pain. Am I missing something else more obvious?

 

[hannahmcintyre]

That's brilliant, thanks for that.

 

[volknet]

I told Wes about this thread... so we'll see if anything new comes out of it.

 

[andyt]

Alright, I set this up for one of my campaigns, and I see a small percentage of the clicks don't have $_COOKIE['tracking202pci'] set, which means I guess cookies are turned off, and I started getting a few conversions from eAdvertising.

My question is: so what happens to these users that don't have cookie support if they're sent to a cookie tracking only network? I know in Ad*valiant's case they would give out bonus leads every so often because of misfiring pixels. I haven't had this happen with other networks I work with (as far as I know).

I do think this is a big deal if the improperly tracked leads aren't getting credited back to the affiliates for users that don't have cookies enabled and can't be tracked properly; and it's worth the time to try out this tip. I guess I will have to split test it to be really sure though.

 

[BeerNuts]

Wow this is great shit. Ill have to try this out, thanks.

 

[xmcp123]

1) the code shady posted is for a simple landing page, so if you're using an advanced page the code will be slightly different.

2) anyone have any ideas how to pass along the subid in cases where cookies are disabled? I could do it in the query string to the landingpage.com/product-link.php?sub=12345 but that seems like kind of a pain. Am I missing something else more obvious?

An ip lookup for the past like 10 minutes, match it to it's subid.

 

[majorbta]

My question is: so what happens to these users that don't have cookie support if they're sent to a cookie tracking only network? I know in Ad*valiant's case they would give out bonus leads every so often because of misfiring pixels. I haven't had this happen with other networks I work with (as far as I know).

I do think this is a big deal if the improperly tracked leads aren't getting credited back to the affiliates for users that don't have cookies enabled and can't be tracked properly; and it's worth the time to try out this tip. I guess I will have to split test it to be really sure though.

I can't speak for every network, but Copeac's IT team confirmed to me that non cookie enabled users would not be counted in leads, for sure.

**Edit, I also have noticed that certain traffic sources have more users with cookies disabled than others. Facebook has not been a problem for me, but I have noticed a lot of myspace users with them off.