How to increase my CTR on Plenty Of Fish?

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profchaos911

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Jun 9, 2011
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I've been running a dating offer and my ctr is about 0.055% at best. Oddly, my friend uses the same pictures for his ads and gets about a 0.1% ctr. Of course the text is different, do you guys think that's the reason?
He doesn't do specific targeting other than what the offer requires.

Can you guys suggest what I should be doing to get my ctr to at least 0.1%?

Is there any specific targeting I should be focusing on for a dating offer on POF, besides putting in what the offer rules are like targeting males above a certain age? Does doing that help, and if so what kinds of things should I focus on?

Is there particular type of text I should be running? How many texts and pictures should I be testing at the same time for each particular campaign?

Thanks guys.
 


*break down targeting by age group (5 years intervals work nicely)

*try lots of pics, when testing small ads I usually do batches of 20, let them run for 1000 impressions or so, pick the ones that perform best, then submit a new batch.

*play with their 800 targeting features; pick a couple of things to try and target and gear your text toward that those targets.

Maybe you could ask your friend how he is targeting and get ideas from that.
 
music4mic said:
*break down targeting by age group (5 years intervals work nicely)

*try lots of pics, when testing small ads I usually do batches of 20, let them run for 1000 impressions or so, pick the ones that perform best, then submit a new batch.

*play with their 800 targeting features; pick a couple of things to try and target and gear your text toward that those targets.

Maybe you could ask your friend how he is targeting and get ideas from that.
Click to expand...

I did ask my friend, I saw his account and his doing general targeting by hitting only what the offer requires.

When you say 1000 impressions are you talking 1000 views? isn't that too little to tell anything? Sometimes 1000 impressions doesn't even get a single click.
 
profchaos911 said:
I did ask my friend, I saw his account and his doing general targeting by hitting only what the offer requires.

When you say 1000 impressions are you talking 1000 views? isn't that too little to tell anything? Sometimes 1000 impressions doesn't even get a single click.
Click to expand...


I shoot for high CTR and as a general rule for me, if it doesn't have at least a couple of clicks after 1000 impressions, it isn't going to do well. Other people probably have their own rules they go by, but that's mine.

If your friend is seriously targeting super broad, not using the login count or anything else to eliminate people then he's a lucky son of a bitch and I'd like to know what he's doing. Not saying it can't be done, but your CTR is generally going to be pretty low if you do this.
 
Indeed, the 2 strategies that work the best are either:

- highly targeted, highly catered ads, high CPM
- broad targeted, generic non-catered ads, low CPM

The former will have a much higher CTR but you're looking at higher CPM's to get that. So basically, you get what you pay for.
 
I agree with BenPOF it does make a huge difference on high target catering to a specific market. Narrow your band and don't copy your friend one big reason you are getting .005 is because your friend is already established and you are not.

One thing I learned is to refresh pictures and update your keywords frequently thus "reset" those clicks.
 
sarakim said:
I agree with BenPOF it does make a huge difference on high target catering to a specific market. Narrow your band and don't copy your friend one big reason you are getting .005 is because your friend is already established and you are not.

One thing I learned is to refresh pictures and update your keywords frequently thus "reset" those clicks.
Click to expand...

I'm running different text and only some of the pictures are the same. With a different text and same pictures he gets much higher CTR.

What do you mean by "reset" those clicks?
And by update your keywords do you mean to write a different ad?
 
music4mic said:
I shoot for high CTR and as a general rule for me, if it doesn't have at least a couple of clicks after 1000 impressions, it isn't going to do well. Other people probably have their own rules they go by, but that's mine.
Click to expand...

What kind of CTR do you get doing this?
 
profchaos911 said:
What kind of CTR do you get doing this?
Click to expand...

depends on the targeting, type of ad, bid etc.

With small ads though, I won't run anything with less than .15% most of the time. Large ads I try and shoot for .25% or in some cases more. I have 1 300x250 right now that is extremely tight targeted, but getting over 1.1%

While CTR is important, key to remember that it's not just a high CTR. This isn't FB where if you don't have a high CTR you don't get volume. You'll get volume whether people click your ad or not. So make sure you track down to the individual ad. EPC > CPC = winning.
 
music4mic said:
depends on the targeting, type of ad, bid etc.

With small ads though, I won't run anything with less than .15% most of the time. Large ads I try and shoot for .25% or in some cases more. I have 1 300x250 right now that is extremely tight targeted, but getting over 1.1%

While CTR is important, key to remember that it's not just a high CTR. This isn't FB where if you don't have a high CTR you don't get volume. You'll get volume whether people click your ad or not. So make sure you track down to the individual ad. EPC > CPC = winning.
Click to expand...

I guess you get such high CTR by specific targeting. I do understand what you mean where you say EPC > CPC is what wins the game.

I am curious what are some of the things you target by and what kinds of settings do you set in POF to get such high CTR's? I'd love a pm if posting here is too public.

Either way thank you for your input and advice, it's given me lots of ideas and things to try.
 
no ones going to give you step by step directions.. you need to lose some money and do some serious testing if your just starting out. i mean you need to test like thousands of ad copys.. test test test and when you think youve done enough testing test some fucking more. your gonna lose money but in the end, that high ctr will pay off. if you dont have the money to lose go learn some seo or something

.05% is shit, i don't like to keep anything under .2% unless its got a decent cvr%
 
swiftclick said:
no ones going to give you step by step directions.. you need to lose some money and do some serious testing if your just starting out. i mean you need to test like thousands of ad copys.. test test test and when you think youve done enough testing test some fucking more. your gonna lose money but in the end, that high ctr will pay off. if you dont have the money to lose go learn some seo or something

.05% is shit, i don't like to keep anything under .2% unless its got a decent cvr%
Click to expand...

Best way to learn something is by asking people that have already accomplished what you're trying to do. Which is exactly what I'm doing here.

You must not have read my posts since I am already testing and running ads, I'm already putting my money behind my strategies. I'm looking to improve. If you don't want to share or not here to get better and help others get better, than why are you here?

Being a smartass is never helpful to anyone.

I appreciate all the input you guys are giving me and will take anything else anyone wants to share.

Thanks
 
Hello Friend,

Did you try Warrior Forum? They no smartass and have nice WSO on how you can increase your CTR on POF. It costs only 7.95 and I hear the guru is making $7,950,000 per day on POF...

Good Luck Bros.
 
I ran all new ads yesterday, and it started out very well with about 0.15% CTR but by the time it reached 15,000 views most of them dropped to below 0.04%. And keeps getting lower for the handful that are left, why is this happening?
 
Target <50 login count.

If your ads are half-decent you should see a significant
increase in CTR.

I wouldn't have shared this in the past but Ben just told me
>85% of advertisers are targeting by login count nowadays.

I just have a love-hate relationship with Ben.
 
profchaos911 said:
I ran all new ads yesterday, and it started out very well with about 0.15% CTR but by the time it reached 15,000 views most of them dropped to below 0.04%. And keeps getting lower for the handful that are left, why is this happening?
Click to expand...

Because affiliate marketing is dead and you should quit.
 
wickedjugg said:
Target <50 login count.

If your ads are half-decent you should see a significant
increase in CTR.

I wouldn't have shared this in the past but Ben just told me
>85% of advertisers are targeting by login count nowadays.

I just have a love-hate relationship with Ben.
Click to expand...

You'd be surprised how long it took for everyone to catch onto something like log-in count. I thought it'd be overnight but it literally took months. So the guys willing to take action and test immediately were handsomely rewarded during that time period.

What's the next biggest thing? Well, considering 85%+ people are only in <50 log-ins..... Ads.pof.com Blog
 
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