how to make more money out of this FB campaign

A

affluent

New member
Nov 18, 2009
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Good morning wickedfire,

i've got this campaign on facebook. but its targeting a very broad group. e.g. targeting everyone 20-55 or so

i am pretty sure i can do better with some improved targeting, but i'm not exactly sure what to do. BTW I am bidding CPC if that makes any difference.

should i also use keywords from the responder profiles report? any input would be appreciated.

thanks! :food-smiley-010:
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BigWill said:
I don't know what these %'s are but 18-25 female is your best demo? or worste?
Click to expand...

i was wondering the same thing, but after thinking about it .. i'm pretty sure its facebook's ad reporting ... so i think like 50% of 18-24's have been shown the ad ..

To the OP, depending on your niche, you should most likely use keywords, also, your CTR probably sucks horribly. If you targeted everyone from 18-50 that demo is like 100mil+ ppl.

Did you have any conversions? look at that then narrow down your age groups
 
what are the corresponding variables that correspond to these numbers? the right most column is probably the CTR and 45-54 is the best demo?
 
yes. 45-54 is the best demo.
i'm getting a decent ROI on this right now.
its kind of a general offer and my ctr is around .08 overall.

first # is % of impressions
second is % of clickers
third # is %ctr
 
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