How will this affect conversions?

[LotsOfZeros]

I'm not a gamer so I don't know much about the console area but does anyone think this will affect conversions? For example, they can click through (costing you) but not be able to make purchases or convert?

Rumor: Sony planning Firefox PS3 port

 

[conv3rsion]

you can always test user agent to see what % is this kind of traffic. If you see it rising on certain sites, and your roi dropping there, you just adjust.

Something like this might also open up $ possiblities, like itunes offers to people on iphones or xbox live offers to people on xbox360s (if such a thing exists and if 360s ever get a functional web browser).

Ideally an ad network could do this detection for you and sell inventory based on platform type.

 

[nvanprooyen]

Ideally an ad network could do this detection for you and sell inventory based on platform type.

Yep. Just like you can turn off mobile devices inside AdWords.

 

[nld2756]

if tracking and analytics can see what os's each computer is using, then it can see these OS's on these platforms. it may take a while to be able to disallow this type of traffic though

 

[nvanprooyen]

Stuff like Gamefly subscriptions might work well too if you could target by console.