Hey all, I would love some opinions; who doesn't love giving them right?
I have a nontraditional herbal product, labeled for and marketed in a money making niche. It's not your typical herbal (colon or acai), it's marketed similar to prescription weight loss.
I am going to hit the big PPV networks. How would you set up the campaigns or sale funnel? In the old days, PPC rocked and I could point straight to the order page with incredible conversions. Those days are mostly over. So, within a PPV campaign I'm hoping to display to targeted audiences with words like Phentermine or Adipex. Would you:
1. Point traffic to a flog/farticle pertaining to the keywords first?
2. Point traffic to a squeeze page? (not a big fan for this type of sale)
3. Point traffic direct to the buy page assuming that if they click on the creative they know what it is they are looking for?
My thoughts are that I could display creatives that would draw to mostly those who could identify the product without a sales pitch (image of product, name of product only). Prescription is next to impossible to get so they would be stoked at the prospect of getting anything close to it. Or, since it's PPV and that can be pretty broad, I could display creatives to spark interest but that would have to point to some kind of feeder site like a flog or farticle.
I have a nontraditional herbal product, labeled for and marketed in a money making niche. It's not your typical herbal (colon or acai), it's marketed similar to prescription weight loss.
I am going to hit the big PPV networks. How would you set up the campaigns or sale funnel? In the old days, PPC rocked and I could point straight to the order page with incredible conversions. Those days are mostly over. So, within a PPV campaign I'm hoping to display to targeted audiences with words like Phentermine or Adipex. Would you:
1. Point traffic to a flog/farticle pertaining to the keywords first?
2. Point traffic to a squeeze page? (not a big fan for this type of sale)
3. Point traffic direct to the buy page assuming that if they click on the creative they know what it is they are looking for?
My thoughts are that I could display creatives that would draw to mostly those who could identify the product without a sales pitch (image of product, name of product only). Prescription is next to impossible to get so they would be stoked at the prospect of getting anything close to it. Or, since it's PPV and that can be pretty broad, I could display creatives to spark interest but that would have to point to some kind of feeder site like a flog or farticle.
