How would you spend $225 per month to drive more traffic

wezcountry

wezcountry

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Aug 31, 2009
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I'm not being a lazy bastard trying to get you to do my work, but I am genuinely interested in what you would do in this situation ...

I have a long-term SEO client. He runs a small store selling brand name clothing in a specialist niche, in a small city. He gets between 600-800 uniques from Google per day, which is pretty good given that the keywords, all well known brand / product names, are very competitive. He's my last SEO client.

We were Skyping and he said "I have £150 (approx $225) per month to spend on getting more traffic to the site. What do you recommend?"

I thought about it for a while. We generate content and post out to various channels that are popular with his target market, so that aspect, though not perfect, is more or less covered. I stopped buying ads a while back - his target market does not even see them. Also adwords is horribly expensive for this category.

-- Edit
Forget to say - no suggestions about links thanks. A couple of years ago I spent two months unpicking the damage of my previous years of dodgy link building.


I was tempted to tell him to use the cash to fund a promotional discount!

Seriously though - I'd be interested to hear any ideas you for investing this money.
 


Well you have to do geo-targeted SEO or paid traffic, what other significant options are there?

I can think of a couple more:

Craigslist posting
Banner ads
 
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Why not go after the obvious and try retargeting? Marketing to a captive audience is easier they've already visited the site, and you said it is a narrow niche. Traffic shouldn't be the end-goal, rather revenue.
 
How come the client wants "traffic" and not "sales"?
Wondering if some user testing, site speed optimisation etc would sit well with that budget.

If the niche is well mapped to one of their categories I would run a test with stumbleupon.

Other ideas:

Amazon product ads.
RLSA Adwords.
Youtube vids.
Bing ads.
 
vgeek said:
Why not go after the obvious and try retargeting? Marketing to a captive audience is easier they've already visited the site, and you said it is a narrow niche. Traffic shouldn't be the end-goal, rather revenue.
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agree with vgeek. Since he's getting 600-800 visits per month, he shouldn't be worried about pushing more traffic, he should be worried about converting the traffic he already has. Pushing more traffic isn't going to make a hill o' beans if it's not converting.

Too many web marketers are focused on traffic and rankings and not revenue.
 
Ciaobella said:
agree with vgeek. Since he's getting 600-800 visits per month, he shouldn't be worried about pushing more traffic, he should be worried about converting the traffic he already has. Pushing more traffic isn't going to make a hill o' beans if it's not converting.

Too many web marketers are focused on traffic and rankings and not revenue.
Click to expand...

Exactly right, fix traffic your getting. Do more analytics, cart abandonment, retargeting if using ppc or facebook, onsite promotions using tools like justuno.
 
vgeek said:
Why not go after the obvious and try retargeting? Marketing to a captive audience is easier they've already visited the site, and you said it is a narrow niche. Traffic shouldn't be the end-goal, rather revenue.
Click to expand...

This is the best advice, going after new clients with such a small budget doesn't make much sense. Even for local SEO
 
Thanks for all the suggestions.

Just to be clear, he's already spending a larger budget per month with me than the $225. This was just some extra cash to try / test something new.

The 600-800 uniques are daily!

We do a weekly video. We're going to make a 11 second version for Instagram.

No ad suggestions will work.

Yep we're tracking response and we've tweaked it quite a bit. Between 1% and 1.5% of visitors buy something. Google traffic is the most responsive in terms of source. Tablet buyers are most responsive in terms of technology (i.e. compared with cell phone and desktop).
 
Kiopa_Matt said:
Local clothing company, eh? Are wet t-shirt contests legal where your client is?
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Like this ...

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It's the UK so yes. But unfortunately them brands he represents would not be happy.
 
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