I need some feedback and ideas on how to promote a new business

M

magicberry

Freshly Roasted
Dec 17, 2008
782
5
0
Australia
I haven't posted in quite sometime because I have been working on setting up a new business which removes a massive amount of dependancy from affiliate income. That being said if I can get the right amount of good quality traffic it may end up being a product that I do offer an affiliate program for.

Anyway what I am after is some feedback on how I could generate some decent quality traffic for this site. I have done an adwords campaign over the last few weeks and while I have not spent a huge amount I have found that I still do not have many people buying.

The website that I need some advice on as to why it isn't converting well and ways I could promote it better online is Coffee Subscription Australia | Coffee Delivered Monthly | Coffee Delivery Service

for your advice and support I have attached a couple of nice images

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Miranda-Kerr1.jpg


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How many times do I have to tell people this?

Pay people $20/month to spray paint your URL on their dogs.
 
I'm two words into your homepage copy, and already there is a mistake: it should read "In today's world" (you're missing the apostrophe). You're not targeting the very bottom of the market, so people will notice and find it unprofessional.

You mention a vague "elite group of experts": I'm pretty sure that someone else on here has a similar business, and they had photographs and brief bios of their "experts" (one was even in Italy, lol). They may have been fake, who knows, but it was still more convincing than what you have put.

Also, your facebook page has 38 likes - that doesn't help your credibility. I raise these points not to knock you but to help.

As for promotion: have you thought about giving small samples away in major city stations? When I worked in Melbourne CBD, there were food/beverage samples given away in Flinders Street station several times a week (peak hours).

Good luck bro.
 
Hi Phillip,
Thanks for the feedback. I have made the adjustment to the text. I must admit I have reviewed the content many times and it does get hard to focus on it again and again. Missing mistakes like that is not new but hopefully we have eliminated alot of them so far..


In terms of targeting the very bottom of the market I am not sure I follow??? is it the price being way too low?

The business is litteraly a couple of months old so yea Facebook likes are limited but we are building on them :)

Great promotional advice for the major city stations... It is not something we had listed at all... I will definitely see what we can do to get it on the list... we are hopefully going to have a get a few media reviews shortly as well which will hopefully help.

thank you once again for the advice and feedback :)
 
Are you sending paid traffic directly to the homepage? If so setup a lander and track everything.

Look at the competition and emulate.

https://www.craftcoffee.com/
Stumptown Coffee Roasters
Membership | Midwest Specialty Roasters
http://mistobox.com/v/promo1/landingpage.html
http://mistobox.com/v/promo2/landingpage.html
http://mistobox.com/v/promo3/landingpage.html
https://tonx.org/
Market Lane Coffee Club

All the graphics for your products are the same, ditch that. Your site seems a little dark brighten in up a bit. If your desperate for graphics steal some. Want some cheap targeted traffic send some samples out to bloggers get some reviews son

With coffee you're selling a feeling as much as you are a product, remember that shit.

Ive seen this business model fail catastrophically in the US, dont know if the demand is different over there, but good luck.
 
thanks SLO... I will have to review these mistobox pages more closely. I hadn't seen many of their landing pages :)

thank you heaps for the feedback.

market over here seams to be a lot smaller and seems to be a lot less comprehensive compared to the states... infact we are the only ones offering all the payment methods..
 
Talked with a guy from WF about a similar service 2 years ago.

PM me if you want to talk about this on skype. I will make some time to go over what we talked about back then.
 
I don't get why you have a slider with images on top, the first thing someone is looking at and they do nothing, just showcase some pictures. You can put that in the background, or maybe place some special offers?
Like someone said, get a landing page, check some tips from unbounce and AIDA principles. Maybe that will work.

Other minor suggestions: needs more whitespace and larger margins and personally, I would use a wider grid system, 1140px maybe.
 
Thanks Shack. I have discussed a wider grid for the site with our designer and he was not overly sure as we have had no real content to fill it with...

The sliders I have been stuck on what to do with so thank you for the ideas... I will definitly checkout unbounce and aida
 
Sorry forgot to mention I do not currently have any paid search landing directly on the home page as I noticed it wasn't working all that well... I have had 2 sales via the our blends page which is a start but I do see and agree for the need for a few landing pages to handle the paid search :)
 
Differentiate your offer yo.

You are literally in the commodity business. Why should I choose to buy from you vs. all other options on the table? Why does your business exist? What problem do you solve?

As a customer - WIIFM?

Are you saving the world from bland, tasteless coffee one cup at a time? Are you on a mission to prove that not 1-in-100 Australians have ever experienced the pleasure of waking up to a house brimming with the aroma of fresh, personally slow-roasted to order gourmet whatever coffee - and that once they try it they'll never settle for anything less again?

You need something bigger than "we accept the most payment methods in the industry" and "you can order coffee here" for people to care about your existence.

Other stuff...

-Testimonials, endorsements, social proof. The only social proof you have right now (FB fans) is negative - and is hurting you more than it helps.

-The offer - "buy our stuff" is a horrible offer. A free 30-day sample pack, just pay shipping, and only if you agree that after experiencing "xyz" coffee that you'll never settle for stale, freeze dried ordinary old coffee again we'll automatically send you a package of your favorite flavor every month until you cancel" is a little better.

Anyway yeah. You need a bigger reason to justify your existence. If that reason is just "to sell coffee" you're dead.

Why should anyone go to the trouble of handing you there credit card info, ordering coffee that they've never drank, paying premium prices and waiting for their coffee in the mail as opposed to picking up a cup or bag of their favorite flavor the next time they're at the corner store?

Good luck with it.
 
Why are you selling black bags? Do I just pick which black bag looks best? Also that wall of bullshit text (and featured images)was all I could see on my iPhone when opening page. It doesn't tell me a visual story. At minimum feature your black bags before the text ( I don't want to scroll to see what's below your fancy words) and maybe make them bigger.


Edit. As mentioned above try split testing some landers. Good luck bro.
 
Philip P said:
I'm two words into your homepage copy, and already there is a mistake: it should read "In today's world" (you're missing the apostrophe). You're not targeting the very bottom of the market, so people will notice and find it unprofessional.
Click to expand...
I'm earlier than that, and there's another error. "Welcome to Wesend coffee" - should be We Send Coffee, sounds like you're trying to say West-end coffee.
 
I get the feeling there are things about coffee in Australia that don't compare well to US patterns.

It seems like you are selling a subscription, more than providing a convenience for a consumer interested in purchasing a high quality product.

Price point seems a bit high to me for blended coffee. I can get a reasonable blended coffee at retail stores for the equivalent of about $24/KG. Your price is just at the bottom edge of a single area coffee.

I also agree with SLO Ur Roll on multiple points.
 
i agree with scott's main point: make your offer stand out from all the other products. ask yourself: what is its unique selling proposition? you're leaving lamborghini loads of cash on the table by not differentiating your offer.

quick example: look at bulletproof coffee on bulletproofexecutive.com, his product is unique in that it promotes a coffee with a cleaner high and less comedown. but his main selling point is the fact that its ingredients are different.

if i were you, i'd market the coffees as "Coffee that brings you the cleanest buzz and has the smoothest comedown. After you drink this, you'll be wondering why coffee stores (starbucks) aren't selling this stuff..." And if you could, sell the coffee in blue packaging (like blue meth ;)) it'll make your customers feel like they're getting a special present.

those are a few random ideas off the top of my head. of course, put your own twist on it. but definitely differentiate your product, and honestly, you'll be set for life with that business.

good luck bro!

also, forget social media or professionalism. no one gives a shit if you have a fanpage or not. if people want coffee, they'll buy it, they won't care for the bells and whistles.
 
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