IE10 Do Not Track Features Enabled by Default

ScottDaMan

ScottDaMan

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Mar 1, 2007
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Have any of you guys done any testing on the Do Not Track features in IE10 and other browsers?

The reason I ask is I just read that Microsoft is enabling DNT by default with Windows 8 and IE10 which is alarming to me. Don't affiliate networks like Clickbank, Shareasale, CJ, and the many many others need cookie tracking in order to credit sites with sales for click-thrus?
 


Awesome read. I swear I searched for info, but kept coming up with stories about IE10. Thanks.
 
Insomniac said:
The guy who wrote this article is a fucking moron. Trust the "academia types" to give out false information about making money.
Click to expand...
Is my concern valid? I'm still having a hard time finding anything, nothing on CJ that I can tell.
 
ScottDaMan said:
Is my concern valid? I'm still having a hard time finding anything, nothing on CJ that I can tell.
Click to expand...

Based on what I can find about the "standard", is that the browser sends the server a DNT header, which, in the case of IE10, will default to say "do not track me please". I say please, because according to the standard, it's the servers choice whether it will ignore it or not.

The idea behind this, is to stop behavioral tracking (think how Adsense might show your search history in an Ad). It doesn't stop a site from tracking conversions, or doing anything really.

The problem comes when the FTC decides to sue companies over ignoring the header. Companies like Google will definitely be at the top of the list of people for the FTC to go after if they ignore the header. It's basically a bullshit power play for MS to take a shot at G's revenue.

The other negative outcome is that this may affect publisher revenue for things like Adsense as a result of worse targeting. This should not affect affiliate networks.
 
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that doesn't have anythign to do with cookies as far as I can tell.

There are legitimate concerns over cookie legislations, but when I asked my sitescout rep about it just the other day, he said that it's not a big deal and they will always figure out a new way to do things.
 
Insomniac, I feel your username should be mine. Anyways, thanks for that reply. I feel like the FTC wants everyone to be protected by virtual airbags when browsing online. It certainly would put a huge dent in Adwords revenues. Maybe that is why Google is moving towards paid product placement (in the shopping network).
 
ScottDaMan said:
Insomniac, I feel your username should be mine. Anyways, thanks for that reply. I feel like the FTC wants everyone to be protected by virtual airbags when browsing online. It certainly would put a huge dent in Adwords revenues. Maybe that is why Google is moving towards paid product placement (in the shopping network).
Click to expand...

Google Display is very small part of google's revenues. And search AFAIk has nothing to do with cookies.
 
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