If the offer you're promoting in your niche isn't doing as well as it used to

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ubaidabcd

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I have an offer that I've been promoting in my niche for 2 months, and every month is preforming less. So, I found another offer in this same niche, this particular offer costs a couple more dollars, but the landing page has much more information and more up-selling, seems like a higher converting landing page.

Should I copy my entire PPC campaign for the present offer I'm running, and use all the keywords for the new offer? Run both offers with the same keywords, then see which one performs better? Then they would be competing with each other. So, I could possibly be losing money on one of the campaigns due to this testing.

I am getting sales here and there with my present campaign, and the ROI isn't bad so I don't want to just give it up altogether.

I can also create an additional ad in my PPC campaign which points to the new offer, and let Yahoo optmize the ads and display the ad which gets the most click-throughs. This is what I tried, and got a sale on the new offer. I haven't applied this to all my ad groups yet. Not sure if I should go with this method.

Which method would you suggest?

Copy/Paste present entire ad campaign with new offer. Running both campaigns with same keywords going to their own offer. Doubling my ad spend due to this test.

Or new ad in present campaign in all adgroups pointing to the new offer, and let Yahoo optimize the ads with the most click throughs? Although just because the ad gets more clickthroughs doesn't mean more conversions. So, I'm kinda confused.

Does anybody else run more than one offer in the same niche?

Any advise would be appreciated.


Thanks
 


If your ads are in groups - then I'd do option A. But only with group 1, see how that works out then proceed from there. (
 
I would keep the same ad spend, and simply switch to the new page. You could concievably test this out at the same cost by simply noting your ROI over a similar period, say a week, two weeks, etc.

Just my two cents..
braehead
 
I went to my campaign to start split testing or copy the campaign. I have too many adgroups and copying seems it gets going to be too much work. So, I was thinking to just pause all the ads except for the ones to the new offer.

I realized I started split-testing this early this month, and created the new ads on a few adgroups (not all of them), and see that the new ad is getting all the traffic now, but it's not converting, except for 1 sale.

So, I think that could be a reason that it's effecting sales since I've been running the new offer more than the old offer. This is what I'm afraid of when I tweak a campaign, that I'll mess something up and it'll start doing worst. I haven't even broken even this month. Hopefully after changing it back it will pick up.
 
I assume you are using GoogleAW...

Keep in mind that the campaign that you are running has a history, the new one will not for a little while. You might be sacrificing profit with a new landing page that you are not 100% sure of.

I would slowly spot check and see how it goes. After all, you don't want to loose the money you are currently earning.
 
It's a little tought not knowing the product too determine the niche, but if the new campaign for a competitive product is converting I would use that one. I would not give up on the old product though. You need to re-evaluate if their could be a ultimately new niche for the old product especially since the pages are created. If your only considering your options then I like option "B"
 
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