Interested in Service: Optimization of Checkout Page

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elgordo

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Oct 6, 2007
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Overview:
I'm looking for an expert to evaluate and provide actionable recommendations on a checkout page for a given site.

Objective:
My objective (like everyone else) is to increase the current conversion rate. Over the past two years, this site has done fairly well. But after multiple redesign attempts and checkout page tweaks, I'm not seeing a significant improvement in conversions.

Basics:
Product: Site membership (access to content); business related; single product configuration;
Total Site Conversion: 0.71%
Checkout Page Conversion: 3.5%
Other details available in PM

Looking for:
Evaluation of the checkout page with actionable recommendations to improve; including screen comps / wireframes (if necessary). If you have a plan / approach you'd like to apply, I want to hear it. I also want to know what type of conversion rate I might expect to eek out of you.


Pricing:
I'm not going to insult anyone hear with a bullshit pricing estimate that scares off the talent. If your price reflects a sound approach, I'm open to it. I have actually paid for misc site evaluations in the past (from a WF admin, others).
 


I would be interested/ I am PM'ing you. For the record, here is a resource people can download for landing page optimization with the aim of improving conversion:
Landing Page 101 | unbounce
Landing page testing: how to test and what to test:
Landing Page Testing: How to test and what to test | The Adventures of PPC Hero
37 Things I want to see on a product page (before reaching checkout)
The 37 things I want to see on a product page | Blog | Econsultancy
This one might be more useful for you:
10 simple tips to improve sales
10 Simple Tips You Can Implement TODAY To Increase Sales Tomorrow
 
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