International Affiliate Marketing (Non-English Speaking)

[productionhead]

Does anyone have any experience marketing through search (paid and organic) to international markets? In this case, I speak of countries in Europe such as Italy, France, Germany.

I registered with Zanox.com today. They have hundreds of similar offers you see here on US affiliate markets, but for a whole different country.

The primary reason I'm looking into these is because, I assume, the markets are less fierce and less competitive.

Thoughts?

 

[ImagesAndWords]

Yeah, the markets outside the US can be (and are) great.

I wrote a blog post about this a while ago:
Time to kick ass in foreign affiliate markets! : PROFITAPOLIS

Riddarhusetgal, another WF member, also wrote a guest post on the topic:
How to Use PLR Content to Break Into Foreign Markets : PROFITAPOLIS

 

[productionhead]

Thanks for the links ImagesAndWords, the article is insightful.

The biggest barrier would definitely be the language issue - but there's always hired help.

 

[ke111]

looks like the biggest issue would be trust since many europeans are skeptical about shopping on-line.

nobody shops as much as americans so i'm wondering what exactly it is that europeans like to buy? i know they are passionate about soccer. are there any affiliates that offer soccer items out there or are those trademarked?

 

[BeerHat]

Good luck trying to get a Spanish speaker to whip out their credit card.

 

[ImagesAndWords]

looks like the biggest issue would be trust since many europeans are skeptical about shopping on-line.

This varies greatly from country to country. Countries with better economy (Norway, Sweden, Denmark, Finland, Iceland, France, Germany, Netherlands, Belgium for example) have been around on the internet for a while and people 1) trust and use the internet a lot, and 2) they have the money to shop.

Countries with a not-so-good economy and less internet exposure historically (most of the eastern-European countries, Poland, etc.) have more internet skepticism and the general public has less to spend. Just use a different approach, and think back to how the 'net was in the US back in 1995

nobody shops as much as americans so i'm wondering what exactly it is that europeans like to buy? i know they are passionate about soccer. are there any affiliates that offer soccer items out there or are those trademarked?

My article answered this partially, but a good place to start is using Google Trends for those countries.

Good luck trying to get a Spanish speaker to whip out their credit card.

Lol, yeah perhaps in Mexico - but in higher-end or business niches in Spain I don't think you will have much problems