International Rebill Offers

R

redmonkey

New member
Oct 26, 2008
768
2
0
Long Beach
I'm having mid-success with this particular rebill campaign and figure i'd give intl traffic a shot. I used same ads, same LP(slight changes), intl offer.
I basically just switched from US to the offer's accepted countries, English speaker audience. Surprisingly, the CTR was 4 higher than US traffic and CTR from LP to the offer was also slightly higher than the previous traffic. Question is - After ~150 clicks to the offer, why don't i see any conversion?

Possibilities:

-Consumer was browsing in English website, clicked to my English LP but when they was tempted and went on to the offer's LP - it's automatically to their native language. This might turn them off. (some of my targets are non-English countries)

-They thought it was really free but stopped at the credit card page.

-Offer just doesn't convert.
 


Credit card penetration rates are much lower than you'd think in many international markets, which is a significant contributing factor to the lower conversion rates.
 
2chamateurnude011.jpg

4vg6gorke8progkv.jpg

1234398728_l.jpg
 
That being said, in EU people will very happily use national transaction networks! however the major obstacle I've found is people really get pressed in front of them that they are going to deduct money from their live, primary income source [bank account, physical cash cards etc.] in order to pay for an item to X merchant. It's often not just the usual self-hosted form, which is charged transparently and immediately after fill-in. People really see the money disappear from realtime, existing balances. No matter how slick an LP, this will make %'s of people think again.

The only real solution is to become a licensed merchant [read; MERCHANT, not merchant account] yourself, and then whitelabel your own LP's. You will need to establish contracts with every single individual bank and/or payment network, which may require physical trade registrations and such. But it's worth it :)

You also get to game cb's a little... I've written about this before.
 
from the international ads i've seen in sweden, often times shipping and handling is seen as very high on a "free" product, makes people feel gamed.
 
You must log in or register to reply here.
Top Bottom