Is it ok to Host & Post leads?.

tictack

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Jul 3, 2009
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Is it ok to Host and Post leads. Do you know which network allows that?. Do they have any restriction on that.

What is your thoughts on that?.Any experience?.
 


With the "host & post" you and the advertiser have to work together so there's no need to look for a network...
 
I have run a fair amount of host & post offers. If a network offers coreg paths they tend to be more likely to offer individual host & post offers than cpa networks. Offers pushed out through that model almost always pay monthly net 30 (even when brokered through networks you don't see them floating it (at least the ones I've dealt with)) and they often end up late. Most offers will have a "maximum scrub", some have open scrubs. About 15 days after the end of the month the buyer will give you the final numbers to invoice based on. I've seen scrubs of 30-45% a few times. Usually if an advertiser has a CPA offer out on the cpa networks and a host and post offer out on the coreg networks you'll see higher payouts on the CPA (presumably becuase they get higher quality having control over the form plus have the live visitor vs. having to get them back on the phone/site).
 
Host n Post is available on alot of networks on an offer by offer basis. Just ask your AM to let you know if it can be setup for the offer in question. And as mentioned, usually if you go direct to the advertiser as well.

I went direct to an advertiser for a host n post CPA form. After lots of testing it worked out better to just have the advertiser customize some dynamic landing pages that they host themselves. That was just this one example though and obviously you have to test alot.
 
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