Is search contextual?

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Search can be considered contextual, but in this context, they're probably referring to adware networks.
 
I used to think that contextual = search engine ppc, but then started seeing many offers which had separate search engine categories, or said to use the generic text link for search engines, so I think that contextual is, as Someone said, adware, or potentially services that auto-link certain words on the page to related offers?
 
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waz67 said:
I used to think that contextual = search engine ppc, but then started seeing many offers which had separate search engine categories, or said to use the generic text link for search engines, so I think that contextual is, as Someone said, adware, or potentially services that auto-link certain words on the page to related offers?
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I asked my account manager and she said that contextual does not relate to search, so I think your right.

I really really wish direct track had more/better campaign information for the dumbasses like myself.
 
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