I purchased a 750 mL which goes for 3.99 and a 375 mL which goes for 2.59 (at least here in FL). Word on the streets here is that the bums are wary of it. I talked to a couple that said they'd prefer to "stick with what's tried and true". Apparently they haven't accepted it yet as the real deal. As for me, I drank the 375mL on a semi-full stomach and was just ruined by the stuff. The flavor retains it's same potent Wild I nastiness but has a whole new bouquet of fruity flavor added as well (potentially aimed at bums of the female persuasion). Upon completion of the 375, I was thoroughly inebriated and found myself honestly wondering where my next fix of the stuff was going to come from. This scared me so I immediately started drinking water....here's the best part. After that relatively small bottle, I didn't piss until the next evening despite drinking copious amounts of water. There is DEFINITELY something in this stuff that dehydrates you...possibly the "ginseng" or whatever it is that they added to this already foul stuff.