Is there a method to split testing on POF/FB

[de312]

I've come accross a lot of guides/people who say give an idea how to split test.


Most say to put up about 25-30 images, and 3-5 totally different ad copies. Then go from there.

Although it seems a little too jumbled up like that, I have just started trying to do it a different way.

1 Ad Copy + 50-100 Images, Then take your 10 best images and split test them all with 3-5 totally different ad copies. Then split those top performing image/ad copy combo's by tighter demographics.

By doing it this was am I missing out? Or am I just taking too long to split test? It just seems more methodical to test 1 variable at a time instead of going too crazy.

 

[juntao65]

I was wondering the same thing.

I think it's something to do with how annoyingly long the approval process is. If you split-test one variable, find your winner, and submit ads to split test the next. It'd take days to get the results if you just split-tested the two variables with adsmanager from the beginning.

 

[JoshTodd]

I usually do 20 images and 2 ad copies, for a total of 40 ads. After they get a few thousand impressions each, pause everything but the top 5 performing ads (or you can keep 6 or 7 as long as they are above 0.10% CTR).