It must be a Buying term or phrase

proplayer44

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Aug 2, 2011
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I'm trying to find out a few things while doing research for EMDs.

I have read it is most important to find a keyword that is a buying term as opposed to an information term.

I've also read that you should not buy a EMD that has a product name because you will get sued by the product owner.

I have also read this a buying term

"Buy a Cell Phone" but "which cell phone to buy" isn't. One has a purpose wanting to buy when the other is still in the research phase not the buying phase.

But then to blow that away I've read they are both info terms not buying terms. That a real buying term would be "Buy (insert product name here)"

Like "Buy iphone 4s" or "buy Canon Rebel X15 model blabla bla".

I've also read that a buying term doesn't need the "buy". Just the product name alone is a buying term, because the idea is they have already done their research picked out their product and are now ready to buy the "iphone 4s".

But that brings us back to the first point, don't buy an EMD of a product because you will get sued. So now I don't know how to go about getting a good buying term.

In searching for keywords do you assume that if the CPC is decent, say $1.50 for a 500 local search term and the phrase looks buyish that it is good?

This term as an example, is this a buying term or informational.

"Fun summer ideas"

At first glance I would think it's informational. But I think the viewer is looking to buy entertainment for their kids. When they see a Google ad for 6 flags, maybe they will click it. Does that make sense?

What about "blue wedding dress" Is that a buying term? It is specific, they know what they want, they want to buy a blue wedding dress, as I would assume.
 


Product-related EMDs are nice when you're talking about digitalcameras.org or something. An EMD with Canon, Nikon, or Sony in it, well that's a bad idea. It's the brand names and any trademarked term you want to watch out for.

And yeah, don't be afraid of doing something like digitalcameras.org/canon-rebel-x15/. You can still target brand names in your URL, page title, etc., just don't put them in your domain.
 
Keep thinking you shouldn't go after info terms. I'll keep building sites around them and making money.
 
Keep thinking you shouldn't go after info terms. I'll keep building sites around them and making money.

Everyone is so stuck in the mindset that there is only one way to do this

- has to be an EMD
- has to have commercial intent
- has to have high CPC

I'll admit, I have trouble breaking free of that mindset myself. I find a term and see there are no EMDs and think "well, time to move on"

But just wait a fucking minute you mean sites can rank without being an EMD?

Who would have thought? :food-smiley-010:

A lot of EMDs that are taken are simply parked domains... if you would actually look at the competition for that keyword you may find that the competition is actually very low and it's wide open for the taking...

And as for info domains, well you should think about what info they're looking for and whether or not they'll be looking to do something else (ie. buy something) after they've gotten that info. An example that comes to mind is "how to build a halfpipe." Obviously they're going to need tools, supplies, etc. to build a halfpipe... in explaining how to build a halfpipe couldn't you recommend the best tools and supplies for the job with a convenient link to Amazon/etc to buy them?

I could be way off, as I've never actually tried that myself. Just my :2twocents:
 
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Doesnt have to be.
But
Actionable term = equivalent info term * 10-20

The point is you cant make money on low volume info terms, but you can make ass loads off just a few hundred visitors if they are of the ultra high value credit card in hand sort.

Of course you can always cash in on higher volume ones, but thats a heck of a lot more effort then outranking a 2 ibl amazon page.
 
Edit I now see Secret Agent dads response

I just want success at something first before I go changing things up. I know full well there is more than one way to skin a cat but I'm looking for the easiest, cheapest way to find a good keyword and rank for it. I'm just asking my questions based on what I've read as the quickest easiest way to succeed.

I've read that beginners should get their feet wet making MFA's so here I am.

I know that finding that all important keyword is the most important thing.
So I bought a website with what I thought was a good keyword and an EMD was ranking number 1 for it. His content was only three pages and was bad English so I figured I could beat it.

I now have 10 pages of content I have hand written on average around 750 words an article. ( I read more words are important).

Because I was afraid to spend money and fail I tried to get back links from blogs and forums that are related. This seems real tough to do. I seem to get one an hour. I stopped after getting about 10 links.

I then bought a 5 dollar fiverr gig, probably fucked me over, 6000 shit links. I read on a authority blog this guys links helped and he had a high rating and sold over a 1000 of that gig. Not sure that has helped or not.

I then broke down and bought the River package from here early January. Still have not seen any change in ranking (ranking nowhere). Majestico has only just now noticed my links and I have a few 100 links, which is similar to the EMD that's ranking well.

So I've continued reading and I'm now considering BMR, BMG, and AFL or whatever that blog group link think is. I forget the TLA (three letter acranim). Also thinking about the different software I could buy

Because I join one of these things and start paying monthly over 100 dollars a month for them, I want to at least build 10 more sites so I can spread my expense among many sites and see what works and what fails.

So I bought another site that I thought was good.
Both those sites seem to be info sites and one has the word "in" in it and the other has "for" I read later to stay away from those. Booo.

I have now bought a third that I found with SerPIQ. It only has 390 Local but is $1.56 CPC, CI of 34 and I thinking its a buying term. I bought the .net. The .com was purchased a few months ago and is ranking on page one with zero content. It's first post is "Hello World".

So I signed up for the BMG $10 plan and pushing links to it. I also got someone to write me 5 articles from odesk, because I found out I hate writing.

Now I'm looking for more keywords but I want success and I know the importance of the keyword so it brings me here

with the question I just posted.

The response I have received so far seems to be Fuck EMDs just get a site and write some posts on the keywords you like and get some back links and google will figure out the rest.
 
Last edited:
Edit I now see Secret Agent dads response

I just want success at something first before I go changing things up. I know full well there is more than one way to skin a cat but I'm looking for the easiest, cheapest way to find a good keyword and rank for it. I'm just asking my questions based on what I've read as the quickest easiest way to succeed.

I've read that beginners should get their feet wet making MFA's so here I am.

I know that finding that all important keyword is the most important thing.
So I bought a website with what I thought was a good keyword and an EMD was ranking number 1 for it. His content was only three pages and was bad English so I figured I could beat it.

I now have 10 pages of content I have hand written on average around 750 words an article. ( I read more words are important).

Because I was afraid to spend money and fail I tried to get back links from blogs and forums that are related. This seems real tough to do. I seem to get one an hour. I stopped after getting about 10 links.

I then bought a 5 dollar fiverr gig, probably fucked me over, 6000 shit links. I read on a authority blog this guys links helped and he had a high rating and sold over a 1000 of that gig. Not sure that has helped or not.

I then broke down and bought the River package from here early January. Still have not seen any change in ranking (ranking nowhere). Majestico has only just now noticed my links and I have a few 100 links, which is similar to the EMD that's ranking well.

So I've continued reading and I'm now considering BMR, BMG, and AFL or whatever that blog group link think is. I forget the TLA (three letter acranim). Also thinking about the different software I could buy

Because I join one of these things and start paying monthly over 100 dollars a month for them, I want to at least build 10 more sites so I can spread my expense among many sites and see what works and what fails.

So I bought another site that I thought was good.
Both those sites seem to be info sites and one has the word "in" in it and the other has "for" I read later to stay away from those. Booo.

I have now bought a third that I found with SerPIQ. It only has 390 Local but is $1.56 CPC, CI of 34 and I thinking its a buying term. I bought the .net. The .com was purchased a few months ago and is ranking on page one with zero content. It's first post is "Hello World".

So I signed up for the BMG $10 plan and pushing links to it. I also got someone to write me 5 articles from odesk, because I found out I hate writing.

Now I'm looking for more keywords but I want success and I know the importance of the keyword so it brings me here

with the question I just posted.

The response I have received so far seems to be Fuck EMDs just get a site and write some posts on the keywords you like and get some back links and google will figure out the rest.

First of all, nobody is saying fuck emd's. We are saying that you do not NEED an emd to rank for a term. An emd will help, but it's not necessary.
 
I'd also suggest stop buying sites/domains and doing the same thing on 3+ domains. Figure out what works on 1 and go from there. Throwing your assumptions at 3 domains is only costing you 3x as much work and/or money. Now if you could do different tests on each go for it - learn faster. But it doesn't sound like you can do this.

I then bought a 5 dollar fiverr gig, probably fucked me over, 6000 shit links. I read on a authority blog this guys links helped and he had a high rating and sold over a 1000 of that gig. Not sure that has helped or not.

Aye,yaye, yaye. You got 6,000 links based on someones experience but what you need to understand is it's more than just 1 package of purchased links, it's your ENTIRE link building strategy you need to document, test, and figure out what works. Doing 1 thing because your budget allows may do nothing or may blow you into page 10+ for 6+ months, and then with your budget your screwed. So if you can only afford to buy links slowly don't go after 6000 spam links pick up 1 or 2 HIGH QUALITY targeted links, and grow from there.

If it was as easy as going to BST buying some packages and ranking then everyone would be millionaires. The trick is to understand what to do with the purchased links, when to purchase what kind of links, etc, etc.

You will learn by experimenting so keep up :)
 
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Yes I learned later, that getting 6000 links was not a good thing. As I understood it at the time they would only slowly get crawled and I'm guessing none even have. But I'm doing and failing and learning.
 
Everyone is so stuck in the mindset that there is only one way to do this

- has to be an EMD
- has to have commercial intent
- has to have high CPC

I'll admit, I have trouble breaking free of that mindset myself. I find a term and see there are no EMDs and think "well, time to move on"

But just wait a fucking minute you mean sites can rank without being an EMD?

Who would have thought? :food-smiley-010:

A lot of EMDs that are taken are simply parked domains... if you would actually look at the competition for that keyword you may find that the competition is actually very low and it's wide open for the taking...

And as for info domains, well you should think about what info they're looking for and whether or not they'll be looking to do something else (ie. buy something) after they've gotten that info. An example that comes to mind is "how to build a halfpipe." Obviously they're going to need tools, supplies, etc. to build a halfpipe... in explaining how to build a halfpipe couldn't you recommend the best tools and supplies for the job with a convenient link to Amazon/etc to buy them?

I could be way off, as I've never actually tried that myself. Just my :2twocents:

+1 Rep
 
Yes, I keep buying domains because I learn something new about the one I just bought and how it's probably not a good site. So I take what I learned and go from there buying another.

The latest I bought is already on page one for the main keyword, but it's only 390 local a month and no clicks so far. So I assume that one is pretty much a failure.

Right now I'm bidding on a website on godaddy so I can join ALN for free.

I use this
Fake PageRank Checker
and this
Site Explorer - Majestic SEO

to confirm the PR isn't fake.

Once I'm on ALN I'm going to start pushing links to the first site I bought.

Its 4400 local and CPC $3.76 but a 47 CI on SerpIQ.

Then I'll mix in a little BLG with that.

I've been given my notice at work ending March 30. I expect to receive about 15 weeks severance and then plan on using those weeks and Employment Insurance (up to nine months) to have the time to be successful at this. I'm also reading Think and Grow Rich to give me motivation.

It's just the fact I'm working in the Unknown that drives me nuts. And my wife and family will be breathing down my neck if I don't have a realistic income model by mid April.

I spent all day yesterday looking on Amazon for keyword and products names comparing Goog Keywords and SerPIQ but I couldn't seem to find anything with enough searches, CPC and low CI in SerPIQ.


I'd also suggest stop buying sites/domains and doing the same thing on 3+ domains. Figure out what works on 1 and go from there. Throwing your assumptions at 3 domains is only costing you 3x as much work and/or money. Now if you could do different tests on each go for it - learn faster. But it doesn't sound like you can do this.



Aye,yaye, yaye. You got 6,000 links based on someones experience but what you need to understand is it's more than just 1 package of purchased links, it's your ENTIRE link building strategy you need to document, test, and figure out what works. Doing 1 thing because your budget allows may do nothing or may blow you into page 10+ for 6+ months, and then with your budget your screwed. So if you can only afford to buy links slowly don't go after 6000 spam links pick up 1 or 2 HIGH QUALITY targeted links, and grow from there.

If it was as easy as going to BST buying some packages and ranking then everyone would be millionaires. The trick is to understand what to do with the purchased links, when to purchase what kind of links, etc, etc.

You will learn by experimenting so keep up :)
 
A lot of EMDs that are taken are simply parked domains... if you would actually look at the competition for that keyword you may find that the competition is actually very low and it's wide open for the taking...

Quit outing bro.

Good advice.
 
You might want to look after adword competition.

In my experience, low adword competition tends to give shitty CTR.

And no, you dont need a EMD to reach #1 spot.

TJ