I'm trying to find out a few things while doing research for EMDs.
I have read it is most important to find a keyword that is a buying term as opposed to an information term.
I've also read that you should not buy a EMD that has a product name because you will get sued by the product owner.
I have also read this a buying term
"Buy a Cell Phone" but "which cell phone to buy" isn't. One has a purpose wanting to buy when the other is still in the research phase not the buying phase.
But then to blow that away I've read they are both info terms not buying terms. That a real buying term would be "Buy (insert product name here)"
Like "Buy iphone 4s" or "buy Canon Rebel X15 model blabla bla".
I've also read that a buying term doesn't need the "buy". Just the product name alone is a buying term, because the idea is they have already done their research picked out their product and are now ready to buy the "iphone 4s".
But that brings us back to the first point, don't buy an EMD of a product because you will get sued. So now I don't know how to go about getting a good buying term.
In searching for keywords do you assume that if the CPC is decent, say $1.50 for a 500 local search term and the phrase looks buyish that it is good?
This term as an example, is this a buying term or informational.
"Fun summer ideas"
At first glance I would think it's informational. But I think the viewer is looking to buy entertainment for their kids. When they see a Google ad for 6 flags, maybe they will click it. Does that make sense?
What about "blue wedding dress" Is that a buying term? It is specific, they know what they want, they want to buy a blue wedding dress, as I would assume.
I have read it is most important to find a keyword that is a buying term as opposed to an information term.
I've also read that you should not buy a EMD that has a product name because you will get sued by the product owner.
I have also read this a buying term
"Buy a Cell Phone" but "which cell phone to buy" isn't. One has a purpose wanting to buy when the other is still in the research phase not the buying phase.
But then to blow that away I've read they are both info terms not buying terms. That a real buying term would be "Buy (insert product name here)"
Like "Buy iphone 4s" or "buy Canon Rebel X15 model blabla bla".
I've also read that a buying term doesn't need the "buy". Just the product name alone is a buying term, because the idea is they have already done their research picked out their product and are now ready to buy the "iphone 4s".
But that brings us back to the first point, don't buy an EMD of a product because you will get sued. So now I don't know how to go about getting a good buying term.
In searching for keywords do you assume that if the CPC is decent, say $1.50 for a 500 local search term and the phrase looks buyish that it is good?
This term as an example, is this a buying term or informational.
"Fun summer ideas"
At first glance I would think it's informational. But I think the viewer is looking to buy entertainment for their kids. When they see a Google ad for 6 flags, maybe they will click it. Does that make sense?
What about "blue wedding dress" Is that a buying term? It is specific, they know what they want, they want to buy a blue wedding dress, as I would assume.