my conversation with a Google Rep
noob mistake, wont happen again. next time I will do more research. Thought this would be of interest to some based on my conversation with Google Rep.
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GOOGLEREP: The key factor to consider is the Quality Score of the keyword.
CHRISR: I got that part, what I dont understand is when the QS says landing page is ok, but keyword relevance is not. In the above example "powerpoint seminars" and "powerpoint training" one is considered relevant the ohter is not
GOOGLEREP: This article explains how quality scores are used for keywords:
GOOGLEREP:
Google AdWords Help Center: How is my keyword's Quality Score used?
CHRISR: i have read that aritcle
GOOGLEREP: So the relevance is calculated for each individual keyword.
GOOGLEREP: Relevance is based partially on the performance of the keyword in your account, the relationship between your keyword and your ad text, the historical performance of the keyword overall, and the landing page quality.
CHRISR: got that part. I dont understand how PowerPoint Seminar is relevant, but PowerPoint Training is not.
CHRISR: So, is the issue that there is no historical performace? If you look at the ads in my account, I think you will see why I am confused.
GOOGLEREP: Which account?
CHRISR: go to client ID --------------
CHRISR: campaign microsoft office
CHRISR: adgrops: PowerPoint Training, PowerPoint Seminar
CHRISR: look at the QS guidance in both. thanks.
GOOGLEREP: Let me get in there. One moment please
GOOGLEREP: Ok. Looking at the difference you will see changes to the relevancy factor as your accrue more impressions and clicks.
GOOGLEREP: Additionally, please know that while these two keywords are very similar to our system they are entirely different and may have very different historical performances
GOOGLEREP: Additionally each may related differently to the ad text you have created.
CHRISR: Historical performaces -> you mean across other adwords accounts? As this is a new campaign for me.
GOOGLEREP: Yes that is correct
CHRISR: relate diffently to ad text -> can you clarify what I need to do to create change
GOOGLEREP: I would recommend creating additional ad texts that speak specifically about your keywords.
GOOGLEREP: Focus on working the keywords into the ad text.
CHRISR: gotcha. I have put the keywords in both ad text. I can continue to write ads, but as the keyword score is about the keyword how will i see relevancy for each new ad if one ad is considered not relevant?
GOOGLEREP: The best way to test ads is to see how the users respond.
GOOGLEREP: So look at the CTR for each ad
CHRISR: I understand that has I get traffic, but the KWRelevancy issue is put on the KW immediately before traffic is generated. What can I do besides working KW into the ad to improve that so Google does not hit it with a low QS because of relevancy? I am sure you can see from me reading both ads they appear equally relevant to the keyword - how am I to know what Google feels is relevant?
GOOGLEREP: I understand your concern here. I would recommend trying different ads to see the impact. Please know that relationship to ad text is not the only factor. To be clear there is currently no way to see a rating related to the ad text.
CHRISR: gotcha, so the recommendation would be to remove ads and try new ones until I see a good keyword relevancy score?
GOOGLEREP: You can do that but at some point if you believe you have written high quality ads which it appears you are, you may need to recognize that the system is viewing the keyword to have low relevancy due to other factors that the ad text
GOOGLEREP: Specifically it could be the historical performance of the keyword overall.
CHRISR: gotcha. However,if that is the case, since Historical performance is from other campaigns, then there is nothing I can due - is that accurate?
GOOGLEREP: Yes it is something that impacts all advertisers.
CHRISR: thank you for your time!
owerPoint Seminars, exact match
Thanks. version control issue. will fix that asap.
