Keyword research: how do you know which numbers are accurate?

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webtraffic1

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Apr 10, 2011
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I'm researching keywords using some software and online sites. They all give different numbers for the amount of searches for the keywords or the amount of traffic a keyword is bringing to a specific site.

How do you know which numbers are right?

How do you know for sure which keyword to target if one site says it gets 1,500,000 searches and another says it gets 30,000?
 


make sure you look at exact match search numbers and not phrase or broad match search numbers. you don't want to go after ghost traffic
 
And what search engines this soft/site analyze? Different search engines - different traffic can be. Also see how often there data is updated.
 
sixthcutuan said:
None are accurate, all are estimates. I usually use google and allow for + or - 50% of what they say.
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Good call.



webtraffic1 said:
I'm researching keywords using some software and online sites. They all give different numbers for the amount of searches for the keywords or the amount of traffic a keyword is bringing to a specific site.

How do you know which numbers are right?

How do you know for sure which keyword to target if one site says it gets 1,500,000 searches and another says it gets 30,000?
Click to expand...


You can not compare Google's number with, just an example, keywordtracker's numbers nor with wordze's numbers.

Use just one service. Compare a keyword's numbers with other
keywords on that same service. It's a comparative thing. It's
the relation of one keyword to all the others (on same service),
that you want to look at.


imo,
Bompa
 
Exact match and you'll be fine.

and make sure you have the Geo-location right.

US means searches in US only.
 
Here's my question with an example.

I search for [it jobs] and [jobs in it] using the google keyword tool in adwords. Here are the results:


it jobs
185,000,000 68,000,000--$0.10-

jobs in it
185,000,000 68,000,000--$0.10-

Could that be accurate?

It doesn't make sense. The number one site for [it jobs] is itjobs.com. According to compete.com they get about 4,000 visits a month. How could that be?
 
It doesn't make sense.
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Yes, it does. You did not use Exact match. While your post makes it seem that you used exact mach as quick search shows you used broad matching.

IT Jobs
Exact Match (global) -- 60,500

jobs in IT
Exact Match (global) -- 3600

Your results are broad match which means 'jobs in IT' and 'it jobs' can include each others search volume. The problem is the monthly search volume is too great to accurately include all the various possibilities in a FREE service. So, once you go over a certain volume in BROAD matching the numbers get soft - or in this case the same for very similar terms. I see this all the time.

As has been said, use EXACT match.
 
You got it. Sorry I didn't mention the check box.

For real world traffic numbers I always use the local numbers. In your case, the 12,100 figure is the number I would work with.
 
No direct software mate . Buy micro niche finder and market samurai each 97 $ . First analyze keywords in micro niche finder and then move to market samurai for those.
direct software :D NOOOOOO u must do hard labor for finding a nice keyword . Though there are some sites those give u good keywords direct . like keywordkick.com [ hav heard about them only ,never tested there services] apart of it , you can find people those are selling nice keywords list . You can pay me any amount and give any keyword and i can get you EMD having 5000 searches alteast . but analyzing domains yourself is a better option always .
 
Master can find everything by itself, without wasting money. It's more difficult, but you'll achive higher results.
 
razorico said:
Master can find everything by itself, without wasting money. It's more difficult, but you'll achive higher results.
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100 % true :D
here is a quick way for you -
1.Find a keyword using adword tool .make sure to check search count in EXACT..
2.check its cpc .
3.check its google trend .
4.check top 10 competition for this keyword using market samurai or micro niche finder...

this is how i do :|
 
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