Keywords

[lacrosse_20]

When it comes to choosing keywords, I'm not sure I understand the best practice here.

For example, let's say I put in "baseball cards" in Google's keyword tool. The tool then returns a bunch of suggested related keywords, which include "Pete Rose baseball cards" and "Upper Deck baseball cards".

Now since those two results contain my original keyword, why would I want to include them as keywords in my PPC campaign? Wouldn't my ads already get served up for those queries anyway, assuming I set "baseball cards" up to be broad matched?

 

[lacrosse_20]

shameful self-bump...

Can anyone provide guidance here?

 

[BlueMendicant]

You don't want to waste a bunch of money for untargeted traffic that isn't going to convert by simply bidding on they keyword "baseball cards" instead you'd look for something more specific like "buy willie mays card" and let that go through to a page that specifically sells willie mays cards.