Landing Page CTR?

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Onedollaridea

Black Man
Apr 28, 2007
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Hey guys I need some information about landing pages ctr. I just did a review page style and I having few click thru to the merchants pages but not many.

What is a good click thru rate from Landing pages and what is a high rate?
 


This question is really impossible to answer.

I have pages that get 30% CTR but get me 300% ROI while a 45% gets me 85% ROI and better yet a 80% CTR gets me even less.

There is no standard or "good", just what's "good" for you.

Focus on being profitable, then optimize your page to further increase that.
 
A lot of this has to do with the traffic that you're attracting to the landing page. If the product you've done a review on solves a problem that the viewer is having right now, then you'll get the CTR and ultimately sales. The key is getting that page in front of the right target.
 
30% is what I usually shoot for with a review style LP, with a direct single offer short-form LP I'll go for 60%+. It really depends though and you'll be amazed with the difference tiny tweaks can make. Like volk said, it's about ROI, if you get a 10% CTR but a great conversion rate it doesn't matter. Different industries call for different methods of pre-selling, typically on higher priced sales you'll get a lower CTR to the offer but higher conversion rate if you've provided enough info on your LP.
 
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