Landing page Vs Direct linking

Spooled

Spooled

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Oct 10, 2010
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I've ran a few campaigns now, granted none were profitable to say the least.

But I'm still a bit confused on whether or not to use a LP?

When I think about a LP these are the things that come into mind.

Pros:
-I can have multiple offers on one page
-Maybe write some SEO on that offer to give traffic
a better understanding of said product.

Cons:
-When I am searching for a product and I click on a link,
if it takes me to a completely different page like an ADS page
(Which to me is what generally a LP is) I automatically exit.
So why wont traffic do that?

Is there any reasons at all to ever consider direct linking over LP?
Cause in my opinion, It makes more sense to me to use direct linking
due to the fact that it cuts straight to the chase and heads to the product, no in between pages etc (LP)
 


It all depends on your target audience. A perfect example is you. If what you are promoting is targeted toward your demo, then a long landing page will be a turn off. But then there are niches like eBooks and "software" that have success with that type of Landing Page Design. It all comes down to the type of audience you are looking to target. From there you can figure out what works.

Also, it's important to split test your everything. So don't completely dis-regard one or the other. Always split test everything, sometimes your gut instinct can be wrong. After a while, you'll get the hang of what works for what type of audience.
 
Oh okay!

So in turn what you're saying is if the audience i'm targeting is for people
that know exactly what they want and are going straight in straight out,
then a direct link would work better?

But if i'm targeting an audience that is just looking to compare and aren't
for sure what they want, then a LP would be more beneficial?

Now I guess my question is how do I decipher the two? Just split testing?
 
Spooled said:
Oh okay!

So in turn what you're saying is if the audience i'm targeting is for people
that know exactly what they want and are going straight in straight out,
then a direct link would work better?

But if i'm targeting an audience that is just looking to compare and aren't
for sure what they want, then a LP would be more beneficial?

Now I guess my question is how do I decipher the two? Just split testing?
Click to expand...

That's almost it. I'm a big fan of having data to back things up. So it will depend on your niche. You may think that a long landing page does not work, but it may if you stylize it correctly.

A/B Split testing is really the first step in figuring out what works. The next level is multi-variant testing. But since this maybe your first attempt at running a LP versus size, go with a split test approach and see what makes you the most money.

Eventually what you'll find is the source of traffic is also a factor. So you may get Google traffic that love the built out website and then get Facebook traffic that love the long landing page format. So you have to split test it according to the traffic source as well.

Then you can really dive into things and see what the mobile versus non-mobile traffic likes and go nuts there.

The key is to always be split testing and improving your conversion every day of your campaign.

Also, the way you present your design is key. You for instance may state that you hate long landing pages, but then check this page out -> Apple - iPad in Business - iPad at Work

Wouldn't that be considered a long landing page, from a little known company named Apple? Notice they have options to go back to the top for the conversion. That's a long landing page design, but since the design is beautiful you may not realize it or don't mind. So it's all about perception.
 
That completely answers my question man, I really appreciate it!

It's something I have really been contemplating on for a while and I have always been weary about that aspect.

Well, time to start split testing and working on those LP's!

Again, thanks so much for the elaboration!!!
 
For me, better results come from direct linking with blogspot meta redirect... But try to experiment with both, see which one will bring you more profit.
 
faigunz said:
LP is better than direct linking. Because if most of the people looking for reviews and something if they found new product, and LP easily approved buy most PPC advertising network.
Click to expand...

This is bad advice.

No matter what you think or feel, you have to test everytime. Simply assuming is not the answer. Simply using the LP route cause it will get "approved by the networks" is the wrong mind set. The whole point is to make money, not get approved easily.

You may find a scenario where a LP performs worst then an actual whole website and vice-a-versa. It depends on the niche, your design, demographic, traffic source, and a multitude of other factors. That is why you always have to test.
 
emalker said:
Yes, you have to test and know what works and what doesn't work for you.
Click to expand...
you deserve to be banned for writing fluff that has no relevance to the topic and is obviously just post adding..... seen your post everywhere as well but most of your reply has been out of nowhere just to have that so called 'reply'
 
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