landing page - what am i missing?

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chrisr

chrisr

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Jul 17, 2007
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The Hottest Ringtones for your cell phone

Cingular Wireless Ringtones

okay, I take these two pages as an example as I am trying to understand how a page like this would be able to maintain such a high rank in google adwords. Both pages are visually fine and easy for the user to navigate, but it is not clear to me how a googlebot would rank this as a high quality landing page. No sitemap, no nav structure, etc.

are pages like this just getting the thumbs up in a human review and that is why they are able to rank well?
 


That's what I don;t understand either. Wonder how much they pay for adwords click. I can not get into first page with $2.50 per click bid
 
I think your missing the point - yes, you can always keep paying more. But pages like this (which I would love to use) are little more than a squezze page pushing the user to the next step. Whenever I try to run a similar type of page, google hits me with a quality score issue.

I have analyzed the root domain and can find nothing spectacular with inbound links, page rank, etc.

this one is a little stronger - 1000's of Ringtones & Themes!

but to me all I am seeing here is keyword stuffing, two outbound links to authority sites, the standard T&C etc., and one page on types of supported phones.

Still, when I run pages like this my QS comes back poor. What am I missing?

PunchMyFace said:
Such a high rank in google adwords? Because people pay for the rank....dur.
Click to expand...
 
These websites were established like 2 years ago BEFORE quality score was introduced. Remember that the majority of QS is CTR and history. Maybe they collected thousands and thousands of hits and had good CTR, therefore Google liked them and didn't bitch slap them.

If you were to do that shit today you can't. Google doesn't know who you are and doesn't know if you're quality. Therefore you gotta do all the stuff like linking, sitemap, privacy policy, blah blah.

Maybe once you've built up your CTR and establish a good history then you can start making your page blank like theirs.
 
Take a look at this. He is putting some dynamic content in to a 1x1 iframe based on the referring source.

The 1x1 iframe tells me that it's not meant for human eyes.

I didn't know Googlebot knew javascript, but perhaps it can interpret some of DOM stuff.

I didn't go so far as to put together a valid string to pull up the dynamic content, but it's pretty obvious whats happening here.

Code: 
<div id='iframeplace'>
</div>

<script>
ref='http://www.wickedfire.com/affiliate-marketing/18877-landing-page-what-am-i-missing.html';
if(ref=='' && document.referrer){
    ref=document.referrer;
    if(ref.search(/googlesyndication/)>-1)
    {
    entryUrl='add_to_cart.php?where=enter&site=nodog_2000ringtones';
    url_split=ref.split('?');
    base=url_split[0].replace('http://','').replace('www','');
    rest=url_split[1].split('&');
    d={};
    for(i=0;i<rest.length;i++){
        b=rest[i].split('=');
        d[b[0]]=b[1];
    }
    
    sender=d['url'].replace('http://', '').replace('www','').split('/');
    base_sender=sender[0];
    rest_sender='';
    for(i=1;i<sender.length;i++)
        rest_sender+=sender[i];
    entryUrl+='&src=googlepgz&keyword='+rest_sender+'&campaign='+base_sender+'&searchTerm=';
    document.getElementById('iframeplace').innerHTML='<IFRAME SRC="'+entryUrl+'" WIDTH=1 HEIGHT=1></IFRAME>';
    }
    else{
    document.getElementById('iframeplace').innerHTML='<IFRAME SRC="add_to_cart.php?where=enter&site=nodog_2000ringtones&src=&keyword=&campaign=&searchTerm=" WIDTH=1 HEIGHT=1></IFRAME>';
    }
}
else
{
    document.getElementById('iframeplace').innerHTML='<IFRAME SRC="add_to_cart.php?where=enter&site=nodog_2000ringtones&src=&keyword=&campaign=&searchTerm=" WIDTH=1 HEIGHT=1></IFRAME>';
}
</script>
 
good eye noisecode, missed that. Dont think that has any effect on his ranking. Looks like what he is doing is if the lead comes from one of googles syndication partners, he is building out a different URL as it has to get parsed differently as opposed to someone coming directly to the site. This is more for tracking purposes of understanding how people are getting to the site.
 
noisecode said:
Take a look at this. He is putting some dynamic content in to a 1x1 iframe based on the referring source.

The 1x1 iframe tells me that it's not meant for human eyes.

I didn't know Googlebot knew javascript, but perhaps it can interpret some of DOM stuff.

I didn't go so far as to put together a valid string to pull up the dynamic content, but it's pretty obvious whats happening here.

Code: 
<div id='iframeplace'>
</div>

<script>
ref='http://www.wickedfire.com/affiliate-marketing/18877-landing-page-what-am-i-missing.html';
if(ref=='' && document.referrer){
    ref=document.referrer;
    if(ref.search(/googlesyndication/)>-1)
    {
    entryUrl='add_to_cart.php?where=enter&site=nodog_2000ringtones';
    url_split=ref.split('?');
    base=url_split[0].replace('http://','').replace('www','');
    rest=url_split[1].split('&');
    d={};
    for(i=0;i<rest.length;i++){
        b=rest[i].split('=');
        d[b[0]]=b[1];
    }
    
    sender=d['url'].replace('http://', '').replace('www','').split('/');
    base_sender=sender[0];
    rest_sender='';
    for(i=1;i<sender.length;i++)
        rest_sender+=sender[i];
    entryUrl+='&src=googlepgz&keyword='+rest_sender+'&campaign='+base_sender+'&searchTerm=';
    document.getElementById('iframeplace').innerHTML='<IFRAME SRC="'+entryUrl+'" WIDTH=1 HEIGHT=1></IFRAME>';
    }
    else{
    document.getElementById('iframeplace').innerHTML='<IFRAME SRC="add_to_cart.php?where=enter&site=nodog_2000ringtones&src=&keyword=&campaign=&searchTerm=" WIDTH=1 HEIGHT=1></IFRAME>';
    }
}
else
{
    document.getElementById('iframeplace').innerHTML='<IFRAME SRC="add_to_cart.php?where=enter&site=nodog_2000ringtones&src=&keyword=&campaign=&searchTerm=" WIDTH=1 HEIGHT=1></IFRAME>';
}
</script>
Click to expand...
Thanks for that code, I guess I'll have to analyze whether that really affects the landing page - I really can't figure it out at the moment, but there would be much easier ways to do tracking (such as throwing a pixel on the confirmation page).

Alternatively, these sites could be cloaking a page for Google. It's ridiculously easy to fool Google for months upon months with some good cloaking. Not going to go into detail, as some people at Google still catch this stuff, and I don't want to help them.
 
lylaster said:
These websites were established like 2 years ago BEFORE quality score was introduced. Remember that the majority of QS is CTR and history. Maybe they collected thousands and thousands of hits and had good CTR, therefore Google liked them and didn't bitch slap them.
Click to expand...

I wish it worked the way you describe, but unfortunately that is not the case. My main ecommerce site that was started 4 years ago had a KILLER position, CTR, and low CPC the first two years of it's Adwords campaign life. Orders were pouring in as a result. Then one day (around the time QS came into effect), my site's QS went to shit - basically overnight. So overnight I saw a huge increase in CPC for my site and was pushed way down in the positions as a result. Thanks a lot, Google..
 
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