Launching my first ppc campaign. Here's what I got advice anyone?

Trigger

Trigger

Content Boss... BITCH
Oct 30, 2008
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Ok so basically I did some research and found a good niche with high traffic and no advertising.


This is my first real campaign meaning I am going to do it right.

I've launched campaigns in the past and didn't track keywords or anything, and I lost money.


Learned my lesson there.



Here's what I have done so far.


  • I created 3 different Poll landing pages to split-test.

  • Prosper202 (might have to use tracking202 if I don't get it working on my host, I don't want to tho as I don't want others having access to my keyword data)

  • I have about 25 keywords with high search volume and low advertising.

  • A budget of about $500

  • I am planning to promote an email submit that pays $1.40 with copeac ( I haven't spoken with my AM but I am sure I could get the payout increased, as the offer is on multiple networks, with some having a higher payout than copeac.

Question Time!

I haven't launched this campaign yet, as I have been researching email submits, and realize that there will be lots of shaving, not just on the copeac side, but the advertiser side as well. Not to mention email submits aren't really a vertical that can make $10,000 a day.

Another thing I have realized is that when running an email submit, I need to be rotating the offer around different networks to see which is converting the best, and to eliminate shaving as much as possible. I haven't done this yet.


I was reading smaxors blog and it basically says, "Why work in a vertical that could only make you $200 a day at most, as opposed to $10,000 a day. If you are going to put in the work at least do something that is has no ceiling on scalability"


The main question is should I go ahead with the email submit, as the campaign is ready, or find a new vertical that IS potentially much more profitable and scalable than an email submit.


I think I might go ahead and launch the email submit campaign, but only send a small amount of traffic to the offer just to get more experience in ppc as my budget is limited.


What do you think guys? Anything I've missed here?
 


Since you just started out don't worry about the potential and scalability, as if you're missing out by trying an email submit. Work on the campaign, and if you end up losing you bought yourself experience and education for $500.

Also, how exactly are you 'measuring' scalability?
 
you will always find better offers, better networks, etc.

if you have invested your time in setting up this campaign, I would suggest starting the campaign and learning from it. and maybe setup your daily budget so that you don't burn through $500 before collecting data.

as far as split testing is concerned, i would:

1. split test ad copy; then
2. split test landing page; then
3. split test offer among networks

you will drive yourself nuts if you try to do all things at one (as I have and lose money)

start slow, collect data, analyze, learn the process.

gl
 
Expand keyword list. Look for long-tail keywords that may be even more affordable (and often give you a better ROI). Are you testing multiple ad copies?
 
Thanks guys I only created one add copy lol I knew I forgot something. I'll go ahead and launch the campaign Ill spend $30 a day on it and see what happens.

Thanks guys.
 
Trigger said:
Ok so basically I did some research and found a good niche with high traffic and no advertising.


This is my first real campaign meaning I am going to do it right.

I've launched campaigns in the past and didn't track keywords or anything, and I lost money.


Learned my lesson there.



Here's what I have done so far.


  • I created 3 different Poll landing pages to split-test.

  • Prosper202 (might have to use tracking202 if I don't get it working on my host, I don't want to tho as I don't want others having access to my keyword data)

  • I have about 25 keywords with high search volume and low advertising.

  • A budget of about $500

  • I am planning to promote an email submit that pays $1.40 with copeac ( I haven't spoken with my AM but I am sure I could get the payout increased, as the offer is on multiple networks, with some having a higher payout than copeac.

Question Time!

I haven't launched this campaign yet, as I have been researching email submits, and realize that there will be lots of shaving, not just on the copeac side, but the advertiser side as well. Not to mention email submits aren't really a vertical that can make $10,000 a day.

Another thing I have realized is that when running an email submit, I need to be rotating the offer around different networks to see which is converting the best, and to eliminate shaving as much as possible. I haven't done this yet.


I was reading smaxors blog and it basically says, "Why work in a vertical that could only make you $200 a day at most, as opposed to $10,000 a day. If you are going to put in the work at least do something that is has no ceiling on scalability"


The main question is should I go ahead with the email submit, as the campaign is ready, or find a new vertical that IS potentially much more profitable and scalable than an email submit.


I think I might go ahead and launch the email submit campaign, but only send a small amount of traffic to the offer just to get more experience in ppc as my budget is limited.


What do you think guys? Anything I've missed here?
Click to expand...


If you plan on doing this through Adw0rds, good luck bro!
 
Trigger said:
Ok so basically I did some research and found a good niche with high traffic and no advertising.


This is my first real campaign meaning I am going to do it right.

I've launched campaigns in the past and didn't track keywords or anything, and I lost money.


Learned my lesson there.



Here's what I have done so far.


  • I created 3 different Poll landing pages to split-test.

  • Prosper202 (might have to use tracking202 if I don't get it working on my host, I don't want to tho as I don't want others having access to my keyword data)

  • I have about 25 keywords with high search volume and low advertising.

  • A budget of about $500

  • I am planning to promote an email submit that pays $1.40 with copeac ( I haven't spoken with my AM but I am sure I could get the payout increased, as the offer is on multiple networks, with some having a higher payout than copeac.

Question Time!

I haven't launched this campaign yet, as I have been researching email submits, and realize that there will be lots of shaving, not just on the copeac side, but the advertiser side as well. Not to mention email submits aren't really a vertical that can make $10,000 a day.

Another thing I have realized is that when running an email submit, I need to be rotating the offer around different networks to see which is converting the best, and to eliminate shaving as much as possible. I haven't done this yet.


I was reading smaxors blog and it basically says, "Why work in a vertical that could only make you $200 a day at most, as opposed to $10,000 a day. If you are going to put in the work at least do something that is has no ceiling on scalability"


The main question is should I go ahead with the email submit, as the campaign is ready, or find a new vertical that IS potentially much more profitable and scalable than an email submit.


I think I might go ahead and launch the email submit campaign, but only send a small amount of traffic to the offer just to get more experience in ppc as my budget is limited.


What do you think guys? Anything I've missed here?
Click to expand...

I lost $500 on my first day doing zip/email submits. $300 the next day, and then $100 yesterday. Today I am breaking even :banana_sml:. When I start a campaign, I always believe it is going to be profitable. It is just a matter of time and commitment.
 
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