lead gen direct link?

[ctdenike03]

So I've been trying out Facebook with some lead gen offers and would also like to try different ppc networks (probably adcenter). My question is that if I'm gonna direct link how will I track keywords to see which ones are converting? Also having a hard time coming up with cheap longtail keywords, it seems like if I get one that is cheap enough it won't bring me barely any traffic at all. Especially if I'm targeting a certain demo, it will narrow down the traffic even more. Any advice on the two problems would be great. Thanks

 

[ctdenike03]

any answers?

 

[quaffapint]

Tracking202 / Prosper202 will allow you to create links and track what keywords were clicked.

As regards to longtail, with msn, it certainly is difficult to go the standard longtail route, as there is so little traffic. Maybe think more along the lines of something else they might be searching for that is related to your offer.