lead gen/finding lead buyer 101? (info request)

shadowsofdefeat

New member
Mar 1, 2009
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i'm moving more upstream in this online marketing process and starting to make my own lead gen platforms, etc.

my question is around how to find direct "lead buyers" in a particular vertical?

i could go around calling business' directly but that requires a lot of sales effort - and not saying that's not worth it for niche verticals but how about big verticals?

say i want to find payday lead buyers? huge market. lots of intermediary ping-tree networks that have lead buyers, but where are they sourcing the lead buyers for payday?

hopefully this can be a productive discussion and we can all learn new stuff

thanks