Ok, as a bit of a follow up to my last noob thread, I've got some seo sites humming along. They are slowing making their way up the SERPs, so I'm happy.
I was having lunch with a friend of mine who is an attorney. We got to chatting, I was mentioning some of the organic work I was doing and he asked if I could generate leads in the legal sector. I told him that I most likely could, I would just need to do some homework on it before I commit one way or the other.
He called me back up later that night after he had left his office to tell me he has a group of about 10 lawyers that would be extremely interested as well.
Now, I haven't done much PPC at all, aside from a half-assed FB campaign that failed a few years ago. But I refuse to pass business up. So, here are my thoughts, and where some guidance would be appreciated.
I'm not terribly confident in being able to throw together successful/profitable campaigns yet, especially in the legal arena.
Is this the inner ppc noob in me talking? Should I just muscle through it, expect some failed campaigns and lost money before I learn the ropes and start producing?
Or, I was thinking of sourcing a PPC management company/individual to get things started off on the right foot, understandably with a small margin.
Of course, obligatory bewbs.
I was having lunch with a friend of mine who is an attorney. We got to chatting, I was mentioning some of the organic work I was doing and he asked if I could generate leads in the legal sector. I told him that I most likely could, I would just need to do some homework on it before I commit one way or the other.
He called me back up later that night after he had left his office to tell me he has a group of about 10 lawyers that would be extremely interested as well.
Now, I haven't done much PPC at all, aside from a half-assed FB campaign that failed a few years ago. But I refuse to pass business up. So, here are my thoughts, and where some guidance would be appreciated.
I'm not terribly confident in being able to throw together successful/profitable campaigns yet, especially in the legal arena.
Is this the inner ppc noob in me talking? Should I just muscle through it, expect some failed campaigns and lost money before I learn the ropes and start producing?
Or, I was thinking of sourcing a PPC management company/individual to get things started off on the right foot, understandably with a small margin.
Of course, obligatory bewbs.
