Low CTR and High Conversions VS High CTR and Low conversions

[mberman84]

quick question. i have this campaign and my ad copy seems to be having a weird trend.

one ad copy gets much higher CTR...but a lower conversion rate. on the other hand...the other ad copy has a much lower CTR (about 50% lower) but a higher conversion rate. what do i do in this situation?

 

[xtreme5000]

umm..check the epc?

 

[ROIShareTeam]

Are you targetting the same keywords and sending the visitors to the same landing page with both ads?

 

[mberman84]

umm..check the epc?

yea, ill do that.

Are you targetting the same keywords and sending the visitors to the same landing page with both ads?

yep.

 

[d03boy]

Maybe provide more info into the ad that is not converting as well

 

[sgtryan]

It's all about EPC baby... look at your EPC and you're golden.

 

[ROIShareTeam]

You might be viewing it from the wrong angle. Let's say that you're selling the visitors a product. Well, your high CTR ad may actually be attaining clicks from "reading visitors" , and "buying visitors". While on the other hand, your lower CTR ad may only be attaining clicks and interest from "buying visitors".

 

[halo18]

Combine the headline from the high CTR ad with the desc line 1 & 2 of the low CTR/high conversions ad and test it out.

 

[yoey]

Combine the headline from the high CTR ad with the desc line 1 & 2 of the low CTR/high conversions ad and test it out.

Yeah..I was gonna say..just switch them around? That way you'll get a high CTR ad that converts as well.