Lying about stats to customers

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chuckd1356

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Apr 17, 2007
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What do you guys think about spicing up numbers to make the site look more appealing to potential customers?

For instance, say a new ecommerce site is only getting a handfull of orders each week... Is it shady to write copy along the lines of "Thousands of customers trust our products each and every day?"

There can surely be some level of vagueness to it, leaving it open to interpretation?

Thoughts?
 


How about: "A leading source/distributor/seller of XYZ trusted by customers worldwide"? Then down the road you can split test your original statement.
 
I see, rather than specifying a number of sales/customers I can just imply that it's a lot, leaving it open ended.

Thanks!
 
try something ambiguous like 'Countless' - maybe you can only count to 3

edit: even better take the personal approach w/ something like:

"While we wish that we had room to publish all the positive feedback received from our customers but we're overwhelmed! Here is a small sample. Thank you for your continued support!"

split test that - in selling to women that might work better than something else, my wife would rather buy from someone 'nice' than some really prestigious business.
 
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1. don't be a pussy
2. try it, and try a bunch of other things and use whats best
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I'm going to be frank with you.

Correct me if I'm wrong, but there's not enough government resources or consumer pressure for this sort of thing (in moderation or on a small scale) to be an issue worth prosecuting.

Just lie. It works very well, and within a few months you won't be lying any more. Ends justify means, etc. Rationalize it.
 
There are actually specific laws about what you can and can't say. You're not allowed to lie about facts ("10,000 people bought this widget") but you can fabricate opinions all you want ("america's favorite widget" "the leading widget in xx field"). That being said, no one gives a shit anyway and if pulling a random number out of your ass gets you more sales, just do it. The only possible reason for not lying would be if it's very obvious to your customers that your site isn't actually selling thousands.
 
^^
thats right.
you would just make it a rough take off if you tell the truth.
even if you say somthing like "americas top bla bla" and you're just starting out
thats also a lie, so dont just lie - use a lie that works.
people are taking it few steps forward and fake everything - from the "about us" to their testimonials, and if its makes money - i cant blame them.
in the end - if the customer is happy with the product or service he gets
it doesnt really matter how you convince him to buy. :ak:
 
o hai guyz said:
There are actually specific laws about what you can and can't say. You're not allowed to lie about facts ("10,000 people bought this widget") but you can fabricate opinions all you want ("america's favorite widget" "the leading widget in xx field"). That being said, no one gives a shit anyway and if pulling a random number out of your ass gets you more sales, just do it. The only possible reason for not lying would be if it's very obvious to your customers that your site isn't actually selling thousands.
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Sounds good

"The Gay community chooses our 12" Black Cock over any other, 9 times out of 10!"
 
I think it depends on your target audience. If your selling some make money online shit to some dipshit, then go for it.

if you're approaching professionals, I wouldn't do it.
 
Be creative but dont lie. The best marketers can come up with stellar ways to imply greatness.

that should almost be a bumper sticker..
 
Jake232 said:
I think it depends on your target audience. If your selling some make money online shit to some dipshit, then go for it.

if you're approaching professionals, I wouldn't do it.
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I'm selling a product to middle to upper class within the contiguous United States within 25-50 years of age.

So I think I'll just stick with moderately generic phrases that don't make me look like a GIANT!

I've had a lot of luck with using heart warming stories about my products (at the physical location of the business). As well as using clever sexual innuendos within my slogans... That way I can capture both attention from men and women.
 
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