A/B Testing - the knowledge bomb edition
Not really sure how to split test. I know thats aff marketing 101, but could you give me a little advice on how to do so? For instance, how do I know better results from test 2 over test 1 are a direct result of my efforts and not some fluke?
Split testing, often called
A/B testing.
Remember, kids
This simply means you make two variations of your medium, then split your traffic into two groups and see which variance converts better.
Then you make variations on the better one of those, etc... always optimizing.
Who does this?
Oh, you know, just small outfits like amazon or netflix, or....
So.. what to do?
- Decide WHICH variable to test.
This is important, because if you change more than one thing at once, you'll never know WHAT made you convert better.
- make a variation
Don't be too timid at the beginning, either.
- Test
- repeat
So in your case:
Decide if you want to test the email OR the landing page.
Say you DECIDE to test a new email copy.
Draft 2 emails
I dunno... say.. email A has an image, email B does not.
Send email A to 50% of your list, send email B to 50% of your list.
Do this at the same time. Don't send one email on Monday and one on Wednesday.
The emails are sent to the EXACT same landing page, but you track it somehow... referrer link
Code:
mywebsite.com/landingpage&ref=a
vs.
Or you copy the page and include a different url in each email
Code:
mywebsite.com/landingpage_a
mywebsite.com/landingpage_b
whatever you are comfortable with.
Then you wait a week after sending shit out.
Then you analyze.
Email B is better? Cool, no images it is, then.
Then
you either take email B (because enough % now click on your landing page) and try to improve it even more
OR
You leave the email alone and test landing page variations.
Tadaaaa!
Have some links:
wikipedia overview
A/B testing - Wikipedia, the free encyclopedia
Optimizely, well known tool in that space
https://www.optimizely.com/ab-testing
Another overview, by a tool maker
https://visualwebsiteoptimizer.com/ab-testing/
Smashing magazine article
The Ultimate Guide To A/B Testing | Smashing Magazine
List of WP plugins
WordPress › a/b testing « Tags « WordPress Plugins
Doing it with G analytics in WP
How to Do A/B Split Testing in WordPress using Google Analytics
And CCarter's case study
Money Over Ethics / Mercenary Carter » Case Study – Getting Started With Conversion Optimization
Satisfied? Cause I can go deeper if you prefer :338:
::emp::