Media Buying - Banner Ads

richardmawer

richardmawer

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Jan 16, 2009
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Hey guys,

I have been promoting cpa offers for a while and really want to get into media buying - signed up with Adbrite etc but got some questions. As usual I turn to the WF font of all knowledge.

Anyone out there doing this to any level who can give me some guidance would be much appreciated.

Thanks,

Rich
 


had a dickroll up my sleeve but since today has been good to me I'll offer up this little bit of advice: search all the posts from dickarmy

and post some tits next time you ask for something dammit...
 
Last time I used adbrite, I got hit with a $50 bill and a bunch of obvious cases of click-fraud (100% CTRs, etc)

Wouldn't recommend them, personally, especially after they denied the click fraud after I pointed it out to them, refusing to refund.
 
Here's a question:

When you do a media buy from an individual site, do you actually contact the site owner via email, or do you buy through an ad exchange like ContextWeb or DoubleClick AdExchange? I only have experience with networks, but have always wondered how the ballers do large media buys...
 
AffApprentice said:
Here's a question:

When you do a media buy from an individual site, do you actually contact the site owner via email, or do you buy through an ad exchange like ContextWeb or DoubleClick AdExchange? I only have experience with networks, but have always wondered how the ballers do large media buys...
Click to expand...

Search posts from dickarmy like everyone has said, he went pretty in depth about this topic.
 
AffApprentice said:
Here's a question:

When you do a media buy from an individual site, do you actually contact the site owner via email, or do you buy through an ad exchange like ContextWeb or DoubleClick AdExchange? I only have experience with networks, but have always wondered how the ballers do large media buys...
Click to expand...

I contact them via email, never used a service like the ones you're talking about. I'm sure they tack on a fee, in addition to what the site charges.

Shameless promotion: Guide to Buying Banner Inventory | RileyPool.com
 
Media Buying

Thanks for that guys - loads of useful tips.

My real problem seems to be a bit of a chicken and egg situation - I have chosen offers - done all the demographic research but then struggled to find sites to advertise on which fit my demographic ?

So should I go to the Ad Networks - find the traffic available and research these sites demographic and then go to offer vault and find an offer to fit the demographic - similar to You Tube buying - where the traffic demographic governs the what offer to promote ?

Rich
 
Ad networks sucks ass almost all time! They have bidding system which will increase prices, unknown invetory and bad reps who are not interested in your success.
 
^^^

not sure if serious... how do u think most people buy media on a large scale... talk to 10k sites individually or work with 1 ad network?
 
richardmawer said:
Thanks for that guys - loads of useful tips.

My real problem seems to be a bit of a chicken and egg situation - I have chosen offers - done all the demographic research but then struggled to find sites to advertise on which fit my demographic ?

So should I go to the Ad Networks - find the traffic available and research these sites demographic and then go to offer vault and find an offer to fit the demographic - similar to You Tube buying - where the traffic demographic governs the what offer to promote ?

Rich
Click to expand...
If you have a big budget, try out ad networks. IF you don't have big budget (less than 1k), then I'd say go for small direct site buys. If you try out an ad network, be darn sure that the network isn't running the same offer that you are (internally), BEFORE trying out the network.

Here are some tools to help you find high traffic and targeted sites:
http://www.quantcast.com/planner
http://www.google.com/adplanner
http://www.alexa.com/siteinfo
http://www.compete.com/ (will require a subscription).
 
have fun contacting individual sites to do $200 media buys, granted there are some high traffic sites you can buy direct on. A lot of ad networks can get the inventory you would buy from them for a much lower CPM and they're a little more experienced and flexible than the publisher is direct.
 
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