media buying case study?

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mberman84

mberman84

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Jan 17, 2007
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i'm not sure if this deserves its own post, but i have been looking everywhere and can't find what i'm looking for. i am looking to read a media buying case study. after this bullshit with facebook....again...i am looking to really spread my business out. i know that this type of stuff doesnt happen with media buying...

so can anyone point me in the direction of a good media buy case study?

thanks in advance
 


I haven't tried zedo and adsonar. But you can get a lot of cheap clicks from adbrite may not be the best converting traffic but atleast it converts compared to Mivas shitty traffic.
 
mberman84 said:
i was going to try: zedo, adbrite, and adsonar....none of them are decent?
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Dude these aren't media buys lol. They're just other ad networks.

Media buying is going to a Niche.com website and contacting the owner or webmaster to run your shit exclusively on it.

That is also why the barrier is so high with most media buys, like minimum $5K to get started to weed out the jerkoffs who copy everyone's shit.
 
Spliffic said:
That is also why the barrier is so high with most media buys, like minimum $5K to get started to weed out the jerkoffs who copy everyone's shit.
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Yet everyone I've seen using Tribalfusion for media buys is using the same exact ad, and not all of those campaigns are run by one company/person...
 
bb_wolfe said:
Goog content network converts at 39% for a campaign of mine.
Adbrite converted at 6%
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Agree. Their traffic just isn't cheap enough to compensate the crapiness of their traffic.

Or maybe I just haven't found the right offer for their traffic yet.
 
ImagesAndWords said:
Kris from Cashtactics did a case study on media buys on Cashtactics.net (Ruck's old site) last summer: Starting my Media Buy. | Cash Tactics
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thanks
bb_wolfe said:
Goog content network converts at 39% for a campaign of mine.
Adbrite converted at 6%
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yea but i cant figure out google content network to save my life

gerMAN said:
Agree. Their traffic just isn't cheap enough to compensate the crapiness of their traffic.

Or maybe I just haven't found the right offer for their traffic yet.
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there's gotta be some higher paying offers that will convert well enough to make a good profit.
 
First of all to say "don't use ad networks, they blow" is some of the worst advice i've ever seen on a forum, so congratulations :)

I made about 800 grand of my income last year from ad network traffic to CPA offers so unless i'm the only one I'd say a statement like that is pretty absurd.

Media buying is simply buying placements for your ads, it doesnt mean going to site.com and negotiating a deal to run your ads, its ANY advertisement spot you buy anywhere.

As far as a case study you can find a lot of info on media buys at traffictactics.com and dominateim.com
 
Rob Summers said:
First of all to say "don't use ad networks, they blow" is some of the worst advice i've ever seen on a forum, so congratulations :)

I made about 800 grand of my income last year from ad network traffic to CPA offers so unless i'm the only one I'd say a statement like that is pretty absurd.

Media buying is simply buying placements for your ads, it doesnt mean going to site.com and negotiating a deal to run your ads, its ANY advertisement spot you buy anywhere.

As far as a case study you can find a lot of info on media buys at traffictactics.com and dominateim.com
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I always get cheaper deal when I go through an ad network instead of contacting the owners directly.
 
mberman84 said:
i'm not sure if this deserves its own post, but i have been looking everywhere and can't find what i'm looking for. i am looking to read a media buying case study. after this bullshit with facebook....again...i am looking to really spread my business out. i know that this type of stuff doesnt happen with media buying...

so can anyone point me in the direction of a good media buy case study?

thanks in advance
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How about YOU do a case study and post it for US!
 
mberman84 said:
thanks for the advice..... i guess making $4k/day is still considered being "fucked"
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You should update your sig. $4k per day is $120k per month. Which is $1.44 million per year give or take $100k.

That's $xxx,xxx, not $xx,xxx

Just sayin'
 
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