Media Buying Confusion

[wf_prospect]

I'm trying to figure a few things out when it comes to online media buying, maybe someone can help me out before I waist all kinds of fucking money

If I purchase 50,000 impressions on example.com am I the one who needs an adserver on my end or do I give them the ads and they set all the targeting options that I want on their own adserver?

If example.com runs the adserver how do I find out my statistics?

If I run the adserver on my end do I just give them a piece of code and then the advertisements are dynamically shown on their website? Wouldn't example.com need control over what ads are shown/how many impressions etc?

Probably the stupidest media buying question ever heard but if someone could help me out with this its much appreciated.

peace

 

[Donnie Darko]

It really depends on how you want it to be. You will decide all that with the owner of example.com, but in any case, both parts would need to be able to count the impressions on their own ends.

 

[kimboslice]

I'm trying to figure a few things out when it comes to online media buying, maybe someone can help me out before I waist all kinds of fucking money

If I purchase 50,000 impressions on example.com am I the one who needs an adserver on my end or do I give them the ads and they set all the targeting options that I want on their own adserver?

If example.com runs the adserver how do I find out my statistics?

If I run the adserver on my end do I just give them a piece of code and then the advertisements are dynamically shown on their website? Wouldn't example.com need control over what ads are shown/how many impressions etc?

Probably the stupidest media buying question ever heard but if someone could help me out with this its much appreciated.

peace

Look ==> WickedFire - Affiliate Marketing Forum - Internet Marketing Webmaster SEO Forum - Threads Tagged with media buying

Pay attention to the posts dickarmy made.

If you're asking questions like those, you need to hold off until you get a better understanding of what you are getting into,
They will see coming a mile away and have you taking it with no vaseline in no time flat.

 

[wf_prospect]

nice, thanks for the help guys.

I should have searched, there is some killer media buy information on WF! DickArmy is the media buy king!

I'm really just planning on starting small scale with direct buys, I'm not planning on dealing with any ad networks for a long time even if I'm making good money I would prefer to buy direct from webmasters.

If I'm just doing small $100-1000 direct buys will I usually be running my ads through the owners adserver? I suppose I ask him for a login to his adserver and then track impressions through that and CTR / conversions with P202?

If you guys could throw me another answer or two it would be a HUGE help, I'm looking to get started in the next few days but I still have way to many unanswered questions even after countless hours of reading.

Here's a quick thanks for helping pic :

 

[Truffles]

One note that if you go the route of trying to do direct buys with blogs and such, beware of blogs that are running more than just banner ads through a network (like AdSense). If you see affiliate ads on there, they are likely savvy to what you are doing in some regard and will be watching what you run. They will then test it themselves, and if it makes any decent money they will say thank you for the idea and drop your ads.

 

[pushchris]

if you're just starting out, expect to waste money to make money...constantly analyze stats and see if you find any trends/patterns.

You will lose money when you first run - we all do. but dont worry - it gets better

 

[seolinker]

Don't go for lowest quality ad networks. You get what you pay for (= wasting few hundreds for 0 return).