Hi,
I'm basically on the sideline on whether I should give media buying a shot. I have a campaign I've been running on smaller self serve networks (this can technically be called "media buying" but I personally think it's not) for about 3 weeks and it has been profitable. I already know which banners get the highest CTR, and which demographics and countries to target, I basically want to take the next step and try some real media buying.
Now, I was wondering if anybody has any tips with regards to media buying. I'm not asking for traffic sources or anything like that, just some general tips that would be helpful for someone entering their first media buy. I'm probably going to go with valueclick since they seem reputable. Also, the $5k minimum buy is no problem for me.
thanks
I'm basically on the sideline on whether I should give media buying a shot. I have a campaign I've been running on smaller self serve networks (this can technically be called "media buying" but I personally think it's not) for about 3 weeks and it has been profitable. I already know which banners get the highest CTR, and which demographics and countries to target, I basically want to take the next step and try some real media buying.
Now, I was wondering if anybody has any tips with regards to media buying. I'm not asking for traffic sources or anything like that, just some general tips that would be helpful for someone entering their first media buy. I'm probably going to go with valueclick since they seem reputable. Also, the $5k minimum buy is no problem for me.
thanks
