So, I know that choosing keywords is just as important as your landing page and any other aspect of a successful campaign.
Since I have yet to run any type of successful campaign im curious as to how you rich folks go about choosing your keywords?
Id like to think that I know the basics, like choose long-tail keywords, use action words like buy, get, etc.
But what other criteria or tools do you go by when choosing keywords? How do you handle campaigns that dont allow you to bid on certain keywords. For instance, I saw a Bob Greene diet offer. You arent allowed to bid on Bob Greene, Oprah and a few other key terms. It seems to take alot of the effective keywords out of the game...
This is more a landing page question, but ive heard you take a different approach to certain offers, like a $25+ purchase vs. an $11 purchase or a service like Cash Advance, etc. What kind of differences, ad copy? More persuasion, testimonials, etc?
Since I have yet to run any type of successful campaign im curious as to how you rich folks go about choosing your keywords?
Id like to think that I know the basics, like choose long-tail keywords, use action words like buy, get, etc.
But what other criteria or tools do you go by when choosing keywords? How do you handle campaigns that dont allow you to bid on certain keywords. For instance, I saw a Bob Greene diet offer. You arent allowed to bid on Bob Greene, Oprah and a few other key terms. It seems to take alot of the effective keywords out of the game...
This is more a landing page question, but ive heard you take a different approach to certain offers, like a $25+ purchase vs. an $11 purchase or a service like Cash Advance, etc. What kind of differences, ad copy? More persuasion, testimonials, etc?