Microhoo! search deal how will this effect PPC?



lol money

affect? Nothing big. YSM will slowly die out, Yahoo's gonna give their search inventory to MSN in a few slow steps. Thats pretty much it.
 
I'm most interested in seeing how the Advertising Terms & Conditions work. There are some inconsistencies between the two.
 
I got a 100 dollar coupon from Google today for my existing Adwords account. I found that kind of amusing.. I hope Yahoo and Bing start chopping down the Google tree.
 
AllBizNiz said:
I got a 100 dollar coupon from Google today for my existing Adwords account. I found that kind of amusing.. I hope Yahoo and Bing start chopping down the Google tree.
Click to expand...

I hope so but aint holding my breath, I tried to complement my Adwords traffic with MS adCenter traffic, the exact same keyword was about 4-5 times more expensive for a shittier position.
 
Since this topic has the most posts in it ill assume its the one of the four we want to use.

What worries me slightly about this is that Bing/Live has been pretty strick when it comes to landing pages and bidding on brand names. I have several campaigns that have been running on yahoo for years now. The same campaigns could never get off the ground on Google or Bing/Live due to trademark protection and 'unrelated' site content.

So either I will be able to continue to run these ads with an increased search volume or I am going to be screwed by Microhoo's new guidelines.
 
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