Mobile Tracking - Bevo vs iMobitrax vs STM vs ?

Which Mobile Tracking Do You Use?

  • iMobiTrax

    Votes: 6 24.0%

  • StackThatMoney (STM)

    Votes: 8 32.0%

  • Bevo Media

    Votes: 4 16.0%

  • Other

    Votes: 7 28.0%
  • Total voters
    25
A

Avalanche

New member
Jun 27, 2006
737
5
0
Been looking to diversify my bonds so getting into some mobile tests. I'm looking at the various mobile trackers & trying to decide which to use.

I use Bevo for a few projects and see they have some mobile filtering The Official Blog of Ryan Bukevicz and BeVo Media. Internet Marketing Strategy and Internet Marketing Tips » Blog Archive » The Easiest Way To Track Your Mobile Campaigns…

Pros

  • It's free
  • Worked great for non-mobile campaigns I've tested - was faster than my beyondhosting vps tweaked for p202
Cons

  • Hosted solution
  • Unsure about how good they are for mobile tracking - looking at other tools it seems like there is a lot more to watch out for. bevo says it tracks phone, OS, carrier. What else should I be looking for.


Then there are the self-hosted solutions which I don't know enough about to do pros/cons besides price & being self-hosted.




Price difference between all 3 isn't that much, so I'm more interested to know what you guys running mobile like to use & more specifics as to why. Features that make you more productive, profitable, etc.
 


I run both imobi and mobafftracker. Both have their pros and cons.

It's much easier/straightforward to set up a campaign on imobi. Its also much easier to split test landing pages and even offers per each landing page. You literally just add more offer links and it will rotate depending on the % you give them. Imobi also gives you landing CTR (from lp view to offer click) and the stats are much more organized (super important if you are split testing as you should). One good feature is that you can add an estimated CPC, which also gives you ROI and cost per lead, etc. Super usefull, whereas on mobafftracker you have to rely on the EPC vs traffic source CPC to know how you are doing ROI wise. (or simply revenue vs cost)

Mobaff does not have any of the above. You basically need to manually create a new campaign for each offer rotation variation or lp variation. This makes it a PITA in a couple of days and you will find yourself crazy lost and making errors (like putting the wrong link on the traffic source) if you dont keep records of everything you have on an excel file or something.

HOWEVER, mobafftracker offers much faster redirects. (it is self hosted on a pretty supped up dedicated server and programming is probably much cleaner) It has some pretty nice visual graphs for rev, epc, etc. but honestly they serve no purpose for me other than seeing day parting trends and EPC trends.

I am currently using mobafftracker more, but imobitrax would probably be the better option if you run a nice server configuration, but I am more comfortable in running with something that has been tested with volume by the guys at mobaffracker.
 
I'd suggest going w/ STM then MobAff. iMobi is ok but isn't that much better than the STM tracker (haven't used imobi in a few months so stuff may have changed)
 
This is good feedback so far guys - much appreciated. Anyone else? (e.g. specifics about STM & why good/bad/speed)
 
I'm a total newb when it comes to mobile, so maybe it's obvious but, what's the big disadvantage to tracking with 202 over some of these other options?
 
Hey Avalanche,

I do a lot of mobile volume and use the STM tracker to manage all my data. Our self hosted free tracker works VERY well, let me know if you have any questions.

The 2 major benefits:
- Its using 202 which everyone has experience with and is incredibly reliable
- Self hosted (your data isnt seen by anyone except you)
 
MobAff Tracker is the only tracker around (that I know of) than can redirect(cloak) users based on their Carrier, OS, Country, Device, Ref, and more... if you don't get why that is crucial in mobile then you haven't done enough mobile..
 
GoogleSearchSux said:
MobAff Tracker is the only tracker around (that I know of) than can redirect(cloak) users based on their Carrier, OS, Country, Device, Ref, and more... if you don't get why that is crucial in mobile then you haven't done enough mobile..
Click to expand...

Just a heads up that the new version of the STM tracker does that now
 
music4mic said:
I'm a total newb when it comes to mobile, so maybe it's obvious but, what's the big disadvantage to tracking with 202 over some of these other options?
Click to expand...

doesn't full support mobile tracking from what I hear, not in mobile yet myself
 
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