More stupid google rules

harry1970

harry1970

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Feb 17, 2008
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Looks like google are at it again, they have a new policy which will be enforced as from May 17. Read it here;

Upcoming AdWords policy changes to better protect people’s personal and financial information - Inside AdWords

AdWords should be a safe, fair, and trusted marketplace for both you and the users who click on your ads. That’s why many AdWords policies focus on transparency, user safety, and security.

On May 17th, we’ll be adding three requirements to our existing AdWords policies that cover disclosure and usage of personal information. These requirements will apply everywhere AdWords is available.

If your site requests payment, financial, or personal information from visitors, please review the new requirements and make any needed changes to avoid having your ads suspended.


  1. Clear, accessible disclosure before visitors submit personal information
    Our existing policy requires you to clearly describe how any personal information you solicit will be used. Soon, we’ll require that your description must also be easily accessible before site visitors submit their details.
  2. Option to discontinue direct communications
    In the same description of how personal information will be used, you’ll also be required to describe how people can opt out of future emails, phone calls, or other direct communications.
  3. SSL when collecting payment and certain financial and personal information
    Many websites use what are known as Secure Sockets Layer (SSL) connections to encrypt sensitive information that travels between the user's browser and the website's servers. To help ensure user safety, AdWords policy will require all advertisers to use SSL when collecting payments and certain financial and personal information (like bank account and social security numbers).
For more details, check out the following resources:

To stay current on all AdWords policy changes, please visit the AdWords Policy Change Log.

Posted by Dan Friedman, Inside AdWords crew
 


These are probably good things to have just to build trust with your potential customers but it seems like Google is seriously trying to push out the little guys. What amazes me is Google can't fill all their inventory and they still push customers away.
 
Probably related to today's announcement that they have set aside $500 million to help settle a current DOJ investigation into AdWords practices.
 
VedoMedia said:
wheres your blog? oh wait.......
Click to expand...
WO1304833082W4dc62c3a3e97d.jpg
 
Google is very serious because they want to protect the users who use google and because of this, more users will use google. This is smart.

Personally I like this. The only reason I like this is because I have constumer represtentive from google and whenever any of our campaigns voilate their rules, at least I have one chance to talk with them face-to-face. That is important. Before I was running campaign by DOS, which is damn bad. They just close your account and without any explanation.

So spend time in forums and reading the rules. Make sure you do not voilate their rules. The bad point is they will close your account just without any reason you know. Good news is you have less competition.





harry1970 said:
Looks like google are at it again, they have a new policy which will be enforced as from May 17. Read it here;

Upcoming AdWords policy changes to better protect people’s personal and financial information - Inside AdWords

AdWords should be a safe, fair, and trusted marketplace for both you and the users who click on your ads. That’s why many AdWords policies focus on transparency, user safety, and security.

On May 17th, we’ll be adding three requirements to our existing AdWords policies that cover disclosure and usage of personal information. These requirements will apply everywhere AdWords is available.

If your site requests payment, financial, or personal information from visitors, please review the new requirements and make any needed changes to avoid having your ads suspended.


  1. Clear, accessible disclosure before visitors submit personal information
    Our existing policy requires you to clearly describe how any personal information you solicit will be used. Soon, we’ll require that your description must also be easily accessible before site visitors submit their details.
  2. Option to discontinue direct communications
    In the same description of how personal information will be used, you’ll also be required to describe how people can opt out of future emails, phone calls, or other direct communications.
  3. SSL when collecting payment and certain financial and personal information
    Many websites use what are known as Secure Sockets Layer (SSL) connections to encrypt sensitive information that travels between the user's browser and the website's servers. To help ensure user safety, AdWords policy will require all advertisers to use SSL when collecting payments and certain financial and personal information (like bank account and social security numbers).
For more details, check out the following resources:

To stay current on all AdWords policy changes, please visit the AdWords Policy Change Log.

Posted by Dan Friedman, Inside AdWords crew
Click to expand...
 
peteryeahcpa said:
Google is very serious because they want to protect the users who use google and because of this, more users will use google. This is smart.

Personally I like this. The only reason I like this is because I have constumer represtentive from google and whenever any of our campaigns voilate their rules, at least I have one chance to talk with them face-to-face. That is important. Before I was running campaign by DOS, which is damn bad. They just close your account and without any explanation.

So spend time in forums and reading the rules. Make sure you do not voilate their rules. The bad point is they will close your account just without any reason you know. Good news is you have less competition.
Click to expand...
engrish fowl, do uz speaketh itz
 
I really don't get what the concern is over this. Unless you are running a shady as shit AdWords campaign that will likely get banned anyway in the near future, why WOULDN'T you be doing all of the above?

Let's break it down...
1. Clear, accessible disclosure before visitors submit personal information
Guess what, this might actually HELP your conversion rate since people are paranoid these days about how their info is used. Don't think of this as adding more friction to your funnel, think of it as another opportunity to work in pre-sales messaging.

2. Option to discontinue direct communications
Again, by making what you are doing sound as harmless as possible, you put the visitor at ease, and remove the barriers for conversion. This is as simple as saying you have a one-click unsubscribe which is required for all CAN-SPAM compliant ESPs anyway.

3. SSL when collecting payment and certain financial and personal information
If you can't afford a $13 GoDaddy basic SSL, you should not be on AdWords to begin with. Besides that, SSL certs actually can improve conversion rates by helping build more trust with users.


I'd love for someone to provide an example of where this is going to totally screw a campaign that deserves to stay live anyways.
 
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